Operations Manager

Company Overview

YONNY Brand Management (Beijing) Co., Ltd. is a leading Chinese quick-service restaurant group with a strong presence in China and growing global operations.

Centered on the iconic Chinese dish, pickled fish, YONNY reimagines traditional dining in an accessible quick-service format, delivering restaurant-quality meals at everyday prices.

Driven by the mission of bringing Chinese cuisine to the world, YONNY operates more than 2,500 stores across over 360 cities in China and more than ten overseas markets. The Group's business spans chain operations, product development, supply-chain management, and industry investment.

YONNY has been recognised among China's Top 100 Restaurant Enterprises for consecutive years and was certified by Frost & Sullivan as No. 1 globally in the number of pickled-fish restaurant outlets in 2022.

Due to continued overseas business expansion, we are seeking an experienced Operations Manager to support our growing business in Malaysia.

Key Responsibilities

1. Lead the overall day-to-day operations of stores across Malaysia, ensuring compliance with Group standards in store operations, service, product quality, food safety, cleanliness, and brand image.
2. Establish and continuously optimise store operating procedures, standards, audit mechanisms, checklists, and management tools to ensure effective local implementation.
3. Track, analyse, and improve key business KPIs, including sales, profitability, costs, labour productivity, wastage, customer satisfaction, and food safety.
4. Conduct regular store audits, operational diagnostics, and business reviews. Identify performance gaps, develop improvement plans, and ensure corrective actions are implemented effectively.
5. Lead operational support for new-store openings, including staffing readiness, pre-opening training, materials and equipment checks, soft-opening support, and post-opening performance follow-up.
6. Manage, coach, and develop the local operations team, including Store Managers, Area Supervisors, and other operations personnel. Drive target setting, performance management, capability development, and team motivation.
7. Support business partners and franchisees in store management, ensure compliance with Group operating standards, and provide operational coaching to improve store performance and quality.
8. Work closely with Training, Marketing, Supply Chain, R&D, Finance, HR, and Construction teams to resolve operational issues and support smooth business execution.
9. Monitor Malaysia's F&B industry trends, competitors, consumer preferences, and regulatory developments, and provide practical recommendations to improve operational performance.
10. Ensure stores comply with Malaysian food safety, labour, and regulatory requirements, with particular attention to Halal standards, requirements, and implementation.
11. Undertake other operations-related projects and assignments as required by management.

Qualifications & Requirements

1. Diploma or bachelor's degree in Restaurant Management, Hospitality, Business Administration, or a related field is preferred.
2. At least 5 years of operations management experience within chain restaurants, QSR, F&B, or retail. Multi-store management experience is strongly preferred.
3. Strong understanding of end-to-end store operations, including sales growth, P&L and cost control, workforce management, product quality, customer service, and food safety.
4. Proven hands-on experience in new-store openings, multi-store audits, operational improvement, business-data analysis, and Store Manager development.
5. Strong commercial acumen and analytical ability, with the capability to identify operational issues through business data and drive measurable improvements.
6. Strong cross-functional communication, stakeholder management, coordination, and execution skills.
7. Able to perform effectively in a fast-growing and rapidly changing business environment.
8. Strong ownership, accountability, and results orientation.
9. Willing and able to travel regularly to stores across Malaysia for operational reviews and business support.
10. Fluent English and Bahasa Malaysia are required. Mandarin proficiency is an advantage.
11. Experience within Chinese restaurant chains, QSR, fast-casual dining, franchise operations, or rapidly expanding F&B brands will be an advantage.