Job Description

About the role

We are looking for a commercially minded, hands-on professional to help us improve the performance and commercial potential of our digital applications.

The role combines app analytics, user growth, conversion optimisation, and advertising monetisation.

We are looking for someone who understands how to grow its users, improve engagement, generate revenue and make sensible product and development decisions without unnecessary spending.

Key responsibilities

1. Product analytics and performance

• Set up and monitor app performance dashboards and key performance indicators.

• Track acquisition, activation, engagement, retention, churn and conversion.

• Analyse user behaviour and identify opportunities to improve app performance.

• Measure completed transactions, sales conversion and revenue generated.

2. User growth and retention

• Develop practical strategies to acquire and activate users.

• Improve onboarding, repeat usage, user retention and app stickiness.

• Identify friction points and implement measurable improvements.

• Conduct experiments and track results.

3. Advertising and revenue generation

• Develop advertising and monetisation strategies for the app.

• Identify, approach and secure advertisers and commercial partners.

• Develop advertising packages, rate cards and pricing models.

• Understand CPM, CPC, sponsored placements and other relevant revenue models.

• Track advertising performance, revenue and advertiser retention.

4. UI/UX and product development

• Evaluate the app's user interface, user experience and customer journey.

• Recommend improvements based on user feedback and performance data.

• Work with developers and designers to translate requirements into practical solutions.

• Prioritise features according to user needs, commercial impact and implementation costs.

Ideal candidate

• Experience in product management, app growth, digital product monetisation or a related field.

• Hands-on familiarity with analytics tools such as Firebase, Google Analytics, Mixpanel or Amplitude.

• Understanding of conversion funnels, cohort analysis, retention and user engagement metrics.

• Experience improving app usability and working with software developers.

• Commercial experience selling advertising, sponsorships or digital partnerships.

• Strong commercial judgement, analytical skills and cost consciousness.

• Able to work independently and deliver measurable outcomes on a part-time basis.

What success looks like

• Clear visibility into app performance and user behaviour.

• Improved activation, conversion and user retention.

• New advertising or monetisation revenue.

• A prioritised product improvement roadmap.

• Better development decisions and tighter cost control.

We are looking for an individual who combines analytical thinking, commercial initiative and practical product judgement, rather than someone who only produces reports or coordinates developers.