We are looking for a data-driven and results-oriented Performance Marketing (Assistant Manager) to assist the planning, execution, and optimization of our paid digital marketing campaigns across multiple channels. This role requires strategic thinking, hands-on execution, and a deep understanding of paid media platforms such as Meta, Google, TikTok, and programmatic. You will be responsible for driving customer acquisition through full-funnel performance campaigns.
Having App experience will be a plus!
Key Responsibilities:
Strategy & Planning
- Assist in developing and leading end-to-end performance marketing strategies for acquisition, retention, and revenue growth.
- Own and manage media budgets across Google Ads, Meta (Facebook/Instagram), TikTok, and other relevant platforms.
Campaign Management
- Set up, launch, and optimize paid campaigns across search, display, video, shopping, and social media.
- Define KPIs, build conversion funnels, and continuously improve CAC.
Data & Analytics
- Analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and Amplitude.
- Conduct A/B tests, attribution modeling, and report on insights and learnings.
Collaboration
- Work closely with creative, product, and CRM teams to align messaging, creatives, and user journeys.
- Coordinate with data/tech teams for pixel tracking, event tagging, and funnel optimization.
Tech & Tools
- Suggest automation, scripts, or tools to streamline campaign operations and reporting.
Required Skills and Qualifications:
- Bachelor's degree in Marketing, Business, or related field.
- Minimum 24 years experience in digital/performance marketing, preferably with in-house or agency experience managing B2C campaigns.
- Strong hands-on experience with Meta Ads Manager and Google Ads.
- Experience in budget management & planning for Media buy.
- Experience in campaign management & optimization.
- Experience in media buy across different platforms/channels.
- Excellent analytical skills and proficiency in Google Sheets/Excel.
Nice-to-Haves
- Familiarity with TikTok Ads, or YouTube performance campaigns.
- Experience with GA4, Amplitude, or Branch.
- Experience in loyalty, fintech, or e-commerce industries is a bonus.
- Experience using tracking platforms like Branch, AppsFlyer, or similar MMPs
