Performance Marketing

Performance Marketing Executive/Senior Executive

Position Objective

Responsible for driving quality traic and campaign performance across digital channels, supporting both online and oline business growth. This role focuses on executing data-driven campaigns, supporting brand-led initiatives, and enhancing customer journey through paid media, KOL/KOC collaborations, and CRM alignment.

Roles & Responsibilities

Performance Marketing & Traffic Growth

Plan, execute, and optimize paid media campaigns across platforms such as Meta, Google, TikTok (SEM/Display/YouTube), and other relevant channels

Monitor website traffic trends and campaign performance to support Brand Marketing campaign objectives

Analyze performance data and provide actionable insights to improve traffic quality and conversion

Work closely with Brand Marketing Team to align on campaign direction and traffic KPIs

Monitor and analyze website performance using Google Analytics (GA4) to track traffic behavior, user journey, and campaign effectiveness

Identify drop-off points and provide actionable recommendations to improve traffic quality and conversion

KOL/KOC Management (O2O Focus)

Identify, source, and manage KOL/KOC collaborations for campaign support

Coordinate content direction aligned with campaign objectives (online & offline/store visits)

Ensure seamless customer journey across online and online touchpoints

Track and evaluate influencer performance (traffic, engagement, conversion impact)

Customer Data Platform (CDP) Collaboration

Act as the liaison between Performance Marketing, e-commerce and CDP team (e.g., Insider platform)

Align campaign objectives with EDM, web push, and app push execution

Provide audience targeting inputs and campaign briefs for CRM activation

Support data-driven personalization strategies

Emerging Channels & Innovation

Support exploration and testing of new marketing channels (e.g., Xiaohongshu/RED, new ad formats, new platforms)

Stay updated with digital trends, platform updates, and consumer behavior shifts

Reporting & Insights

Generate reports across ads performance, traffic, and KOL/KOC campaigns

Provide insights and recommendations to improve ROI and campaign effectiveness

Track budget utilization and optimize allocation across channels

Minimum Job Requirements

Bachelor's Degree in Marketing, Advertising, Data Analyst or related field

13 years of experience in digital/performance marketing (Fresh grads with strong internship experience are welcome)

Familiar with digital ads platforms (Meta Ads, Google Ads, TikTok Ads, etc.)

Basic understanding of SEO/SEM and e-commerce is a plus (not mandatory)

Strong analytical and problem-solving skills

Interest in influencer/KOL/KOC marketing and content trends

Good communication skills to work with internal teams and external partners

Bonus Skills (Good to Have)

Exposure to Xiaohongshu (RED) or other emerging social platforms

Experience with CDP/CRM tools (e.g., Insider)

Understanding of O2O marketing strategies

Basic content sense (visuals, hooks, messaging)