Job Summary:
This role is responsible for driving data-informed marketing decisions by translating consumer, market, and business data into actionable insights. This role supports strategic planning, campaign optimization, product development, and overall business growth by delivering high-quality research, analytics, and reporting.
Job descriptions:
Performance Analysis
- Coordinate with creative, media, PR & Social and activation agencies on the quarterly performance review workshop - prepare campaign post mortem report, KPI tracker, sales data report.
- Identify optimization opportunities and present findings in clear, actionable formats.
- Provide insights to improve ROI and overall marketing effectiveness.
Market & Consumer Research
- Collect and analyze data on consumer behavior, cultural shifts, competitor activities, and category trends.
- Conduct research (quantitative, qualitative, digital/social listening) to uncover insights that guide strategy.
- Identify emerging market trends, consumer behaviors, and category dynamics to inform marketing and product strategies.
- Work with the marketing team to translate research findings into campaign concepts, target audience profiles, and messaging strategies.
Brand & Campaign Support
- Assist in implementing brand strategy/architecture across categories, ensuring messaging and positioning consistency.
- Contribute to the preparation of campaign briefs and align execution teams with strategic objectives.
- Assist in the development of marketing strategies by providing data-driven insights.
- Support content planning through research on relevant topics, audience pain points, and best-performing formats.
Job Requirements:
Bachelor's Degree in Marketing, Business Administration, Statistics, Economics, Communications, or any related field
25 years of experience in marketing strategy, brand management, media analysis, or market research.
Proficiency in Microsoft Office Suite & Google Office, excellent communication skills, both written and verbal.
Ability to multitask, prioritize tasks, attention to details, consumer & market awareness, smoothen work process.
