PR & Branding Associate - Regional Marketing
Job Description
Job Description:
- Good Writing Skills: Ability to craft compelling press releases, media story pitches, articles, and speeches that resonate with different target audiences.
- Strong Communication & Interpersonal Skills: Capable of building rapport with internal stakeholders and external partners effortlessly.
- Interest in brand marketing: Support other team members in executing marketing activations across various offline/online channels.
- Comfortable with reporting work: Collect, analyse, and interpret marketing data from multiple sources to determine campaign effectiveness and overall business performance.
- Detail-Oriented: Strong focus on accuracy and meticulous timeline management in a deadline-driven environment.
Requirements:
- Bachelor's Degree and above in any field
- Minimum 2 years of experience in public relations, corp/marketing communication, or related field
- Experience working as part of a PR team on the brand side is highly preferred, with a solid foundation in developing communication strategies
- Deep understanding of the online & digital media ecosystem (news publishers, social media algorithms, and digital news cycles)
- Comfortable collaborating with multiple stakeholders, eg. media partners, external agencies, local teams
- Detail-oriented, data-driven, and with a strong analytical mindset for problem-solving
- Experience and/or interest in brand marketing, as this will be a hybrid role
- Open to occasional business travels
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