We're looking for a driven and relationship-focused PR & KOL Manager to join Moom Health in Malaysia. This role is for someone who can own and grow Moom's KOL ecosystem and external brand presence. You'll manage creator relationships, drive consistent KOL engagement, and ensure strong amplification of Moom's events and campaigns.
Key Responsibilities:
The PR & KOL Manager at Moom is best suited for someone who understands the local creator landscape, has good judgment, and can balance relationship-building with consistent execution and follow-through.
- Build and manage relationships with KOLs and creators in Malaysia.
- Run consistent product seeding and ensure creator deliverables are completed.
- Identify and onboard relevant creators for campaigns and events.
- Grow and manage Moom's creator affiliate programs (Moomates / Creator Club).
- Support amplification of campaigns and events through KOLs and media.
- Track performance of KOL campaigns and maintain clear reporting.
- Work closely with the team to ensure campaigns and activations are supported with the right creators.
- Manage a steady volume of outreach, coordination, and follow-ups across multiple creators at any given time.
- Support & work closely with the Events Associate to ensure Moom PR activations meets experience standards
- Maintain media relations and able to craft press releases and manage media enquiries
Who are you
- You are someone who is proactive, organised, and comfortable managing both people and processes. You have a good sense of what makes a strong creator fit and has an existing network or strong familiarity with the local creator and media landscape. You should be able to handle a steady volume of outreach and coordination.
- You communicate clearly, follow through on commitments, and are comfortable working in a fast-moving environment.
What we're looking for:
- 3+ years of experience in PR, influencer marketing, or brand partnerships.
- Strong network and understanding of the Malaysia KOL and media landscape.
- Confident communicator with strong relationship management skills.
- Highly organised and able to manage multiple campaigns at once.
- Experience in D2C or agency environments preferred.
Bonus if you have/ are:
- Experience working with community or wellness brands.
- Passion for wellness, community-building, and modern Asian women's health
Details:
- Full-time role
- Location: Malaysia office (based in KL) / hybrid as required
- Competitive salary
To apply, email [Confidential Information] with PR & KOL Manager MY – [Your Name] as the subject line or apply via LinkedIn.
