PURPOSE OF THE ROLE
The Product Manager is responsible for localizing and executing embecta's marketing and brand strategies in Malaysia and Indonesia to drive business growth. This role supports in-market activation efforts, ensures competitive brand positioning, and strengthens customer engagement through close coordination with local sales teams and distributor partners.
With a time allocation of approximately 60% for Malaysia and 40% for Indonesia, the Product Manager will collaborate cross-functionally and manage end-to-end commercial enablement, including sales support, demand generation campaigns, and channel marketing programs across retail and hospital sectors.
KEY RESPONSIBILITIES
A. Strategy & Marketing Execution
- Develop and execute country-specific annual operating plans aligned with SEA regional sales and marketing strategy.
- Develop, implement, and review short and long-term strategies for category growth, including pricing strategies and budget forecasting.
- Use competitor analysis and market research to enhance competitive advantage.
- Proactively support go-to-market with direct responsibility for execution.
- Ensure brand consistency across all customer touchpoints while tailoring communication to local market needs.
B. In-Market Commercial Enablement
- Collaborate with sales managers to drive retail offtake and hospital penetration via tactical demand-generation initiatives.
- Monitor and report on KPIs, including new patient initiations, hospital conversions, and retail sell-out trends.
- Manage new product performance and launch readiness dashboards; monitor lead/lag KPIs and take corrective action where needed, sharing learnings for future launches.
- Report on monthly business reviews and quarterly projections, latest market intelligence and business KPIs.
- Own quarterly A&P planning, including forecasting for promotional materials, samples, and FOC items.
C. Trade Marketing & Distributor Collaboration
- Provide sales teams and distributor partners with product training and campaign assets.
- Partner with distributor and/or trade marketing teams to design and execute shopper-facing campaigns, clinic activations, and pharmacy programs.
- Co-develop and deploy patient-facing programs and merchandising plans during key drives.
D. Healthcare Professional (HCP) Engagement
- Engage with KOLs, diabetes educators, and associations to strengthen clinical advocacy.
- Lead the organization of injection technique workshops and scientific promotional events.
- Localize and distribute clinical detailing materials in Bahasa Melayu and Bahasa Indonesia as appropriate.
E. Cross-Functional Leadership & Project Management
- Coordinate cross-functional teams including supply chain, regulatory, finance, medical, and E&C to ensure smooth execution of product launches and campaigns.
- Lead pilot programs for new business opportunities and scale initiatives that demonstrate positive ROI.
F. Campaign Execution & Event Management
- Manage logistics, content deployment, and stakeholder coordination for in-market events, symposiums, and activations.
- Ensure campaign readiness by maintaining launch dashboards and lead/lag indicators.
INTERACTIONS
Internal:
- Collaborates with SEA marketing team, Malaysia & Indonesia country sales teams, and cross-functional stakeholders including medical, regulatory, supply chain, and finance.
- Interfaces with regional leadership and Asia marketing teams.
External:
- Works closely with distributors, KOLs, retail and hospital customers, marketing agencies, and local diabetes associations.
POSITION REQUIREMENTS
Education:
Bachelor's degree in Pharmacy, Science, Marketing, or related discipline. Advanced degree preferred.
Experience:
- Minimum 7 years of experience in Consumer Health, Medical Devices, or Pharmaceuticals with at least 5 years in marketing roles.
- Prior experience working with distributors in Southeast Asia is a strong advantage.
Skills & Competencies:
- Strong knowledge of consumer and trade marketing, including retail and digital channel activation.
- Excellent project management and cross-functional leadership skills.
- Proficiency in analyzing market trends and generating actionable insights.
- Ability to communicate clearly and persuasively across internal and external stakeholders.
- Experience in developing and executing patient and HCP engagement programs.
- Ability to work independently in a dynamic, matrix environment.
- Language skills in Bahasa Melayu or Bahasa Indonesia are advantageous.
