Our client is a powerhouse within the pharmaceutical industry, recognized for setting benchmarks in innovation and operational excellence. They are currently undergoing an exciting phase of expansion and are looking for visionary talent to help steer their next chapter of success.
- Reporting to: Marketing Manager
- Location: Kuala Lumpur
- Competitive base salary and incentive scheme
- Work type: On site
The Role
- Lead products through every stage of the pharmaceutical lifecycle, from initial R&D and clinical trial coordination to regulatory approval and commercial launch.
- Develop data-driven strategies for product pricing, market access, and competitive positioning to ensure long-term growth in a complex healthcare landscape.
- Serve as the central hub between R&D, Regulatory, Sales, and Marketing teams to align technical development with commercial business goals.
- Conduct continuous market analysis and gather feedback from healthcare professionals (HCPs) to refine value propositions and identify new expansion opportunities.
- Responsible for the financial health of the product portfolio, including budget management, revenue forecasting, and ROI analysis.
The Experience
- Led brand strategy for (Obstetrics & Gynecology/ Orthopedics) products, increasing market share by 15% through targeted HCP campaigns.
- Partnered with Regulatory and Medical Affairs to ensure compliant, high-impact product launches and lifecycle updates.
- Managed Key Opinion Leader (KOL) relationships to drive clinical advocacy and secure hospital formulary wins.
- Executed data-driven marketing plans that boosted prescription volume within one fiscal year.
- Optimized product positioning by analyzing competitor dynamics and patient trends in the therapeutic landscape.
