Product Marketing Executive

Market Research

Conduct market research to identify trends, customer needs, and competitor activities.

Interpret data to support product positioning and strategic recommendations.

Product Positioning & Messaging

Assist in developing compelling product messaging that differentiates products in the market.

Ensure consistent brand voice and messaging across all marketing channels.

Go-To-Market Strategy

Support cross-functional teams to execute go-to-market strategies for product launches.

Assist in identifying effective channels and tactics to reach the target audience.

Content Creation

Produce marketing collateral such as product guides, brochures, digital content, presentations, website copy and others relevant material.

Sales Enablement

Support the sales team with product training, presentation content, and selling tools.

Develop documentation on product benefits, usage, and features.

Campaign Management

Execute marketing campaigns to generate awareness, leads, and conversions.

Monitor campaign performance and recommend corrective actions.

Customer Feedback Integration

Collect and analyze customer feedback to support improvements in product features and marketing communication.

Collaborate with product development teams to align improvements with user needs.