Product Marketing Executive

Role Purpose

The Product Marketing Executive supports the Product Manager in communicating product value to both business clients and end consumers through strategic research, creative messaging, and campaign execution. The role contributes to product positioning, go-to-market planning, sales enablement, and data-driven campaign optimization to support business growth.

Key Responsibilities

Market Research

Conduct market research to identify trends, customer needs, and competitor activities.

Interpret data to support product positioning and strategic recommendations.

Product Positioning & Messaging

Assist in developing compelling product messaging that differentiates products in the market.

Ensure consistent brand voice and messaging across all marketing channels.

Go-To-Market Strategy

Support cross-functional teams to execute go-to-market strategies for product launches.

Assist in identifying effective channels and tactics to reach the target audience.

Content Creation

Produce marketing collateral such as product guides, brochures, digital content, presentations, website copy and others relevant material.

Sales Enablement

Support the sales team with product training, presentation content, and selling tools.

Develop documentation on product benefits, usage, and features.

Campaign Management

Execute marketing campaigns to generate awareness, leads, and conversions.

Monitor campaign performance and recommend corrective actions.

Customer Feedback Integration

Collect and analyze customer feedback to support improvements in product features and marketing communication.

Collaborate with product development teams to align improvements with user needs.

Metrics & Reporting

Track key performance indicators (KPIs) for marketing initiatives.

Prepare periodic performance reports and insights for the supervisor.

Role Requirements

Education / Academic Qualification

Bachelor's degree in Marketing, Business, or healthcare-related fields (e.g., Pharmacy, Nutrition, Dietetics).

Fresh graduates with strong interest in product marketing are encouraged to apply.

Work Experience

Minimum 1 year experience in marketing or healthcare-related fields preferred.

Experience in pharmaceutical, wellness, or medical product marketing is an added advantage.

Language Skills

-English & Malay

-Mandarin is an added advantage

IT Skills

-Proficiency in Microsoft Excel and PowerPoint.

-Familiarity with data analysis tools or marketing platforms is an added advantage.

Competencies

-Strong critical thinking with data interpretation skills.

-Independent, accountable, and capable of working with minimal supervision.

-Highly responsive to market dynamics and customer needs.

-Excellent communication, marketing creativity, and interpersonal skills.

-Strong organization and project management capabilities.

• -Open minded in exploring AI tools in illustrate design, video creation, ppt and etc.