Product Marketing Executive/Senior Executive

You will play a key role in managing product marketing activities for Tealive's growing FMCG portfolio. This includes campaign execution, cross-functional coordination to ensure timely, impactful product rollout in-market.

About the Role

Key Responsibilities

Marketing & Campaign Execution

• Drive integrated campaigns and consumer activations across multiple touchpoints including digital, in-store, and on-ground to maximize brand visibility and conversion.
• Support the development of ATL/BTL materials: key visuals, POSM, social media content briefs.
• Conduct briefing and coordination with creative agencies and production vendors.
• Tracking monthly budget plan and recommend cost-reduction initiatives.

Product Management & New Product Development

• Assist in end-to-end marketing plans for new product launches (NPD), variants & seasonal editions.
• Assist in coordinating New Product Development (NPD) projects by supporting key stages of the innovation funnel.
• Coordinate product lifecycle plans: launch calendar, pricing strategy, product rationalization.
• Prepare product decks, trade presentations, and sell-in tools for new listings.

Cross-Functional Collaboration

• Collaborate cross-functionally with Trade Marketing, R&D, Supply Chain, and Sales to align on project timelines & execution.

Qualifications

• Degree in Marketing, Business, or related field.
• At least 1-2 years experience in FMCG, ideally with exposure to product launches or brand management.