You will play a key role in managing product marketing activities for Tealive's growing FMCG portfolio. This includes campaign execution, cross-functional coordination to ensure timely, impactful product rollout in-market.
About the Role
Key Responsibilities
Marketing & Campaign Execution
- Drive integrated campaigns and consumer activations across multiple touchpoints including digital, in-store, and on-ground to maximize brand visibility and conversion.
- Support the development of ATL/BTL materials: key visuals, POSM, social media content briefs.
- Conduct briefing and coordination with creative agencies and production vendors.
- Tracking monthly budget plan and recommend cost-reduction initiatives.
Product Management & New Product Development
- Assist in end-to-end marketing plans for new product launches (NPD), variants & seasonal editions.
- Assist in coordinating New Product Development (NPD) projects by supporting key stages of the innovation funnel.
- Coordinate product lifecycle plans: launch calendar, pricing strategy, product rationalization.
- Prepare product decks, trade presentations, and sell-in tools for new listings.
Cross-Functional Collaboration
- Collaborate cross-functionally with Trade Marketing, R&D, Supply Chain, and Sales to align on project timelines & execution.
Qualifications
- Degree in Marketing, Business, or related field.
- At least 1-2 years experience in FMCG, ideally with exposure to product launches or brand management.
