My client, a leading asset management firm, is looking for a Product Marketing Manager to join them. This position will lead the marketing and activation of a range of investment-related products, including funds and wealth solutions. This role will also contributes to brand stewardship, customer engagement programs, and CRM-led initiatives to ensure a consistent and high-quality client experience.
Responsibilities:
- Own end-to-end product activation marketing strategies for investment and wealth solutions, from launch planning through post-campaign review
- Execute integrated campaigns across online and offline channels to drive awareness, consideration, and uptake
- Plan and manage digital campaigns across channels such as social media, websites, email, search, and paid media
- Optimise digital touchpoints including landing pages and website content to improve engagement and conversion
- Develop and maintain marketing collateral, presentations, and supporting materials for sales and distribution teams
- Support the development and consistent application of the corporate brand
- Use CRM insights to support audience segmentation, personalised communications, and retention strategies
Requirements:
- Degree qualified with 8 year of marketing experience in banking, asset/wealth management, or financial institutions
- Solid understanding of digital marketing campaign execution, analytics, and optimisation
- Excellent communication and interpersonal skills
- Ability to interact positively and professionally at all levels
Only successful candidates will be notified.
EA License no.: 16S8066 I Reg no.: R1329129
