Develop, communicate, implement, and analyse winning Go-to-Market (GTM) plans for DIY PC component products, majoring in general & gaming segment.
Work closely with marketing, sales and product teams for timely marketing execution.
Key person to launch tactical marketing and demand generation campaigns to achieve greater exposure and sales target.
Plan, design and execute various marketing events and campaigns, product launches, trade shows, dealer gatherings, conferences and seminars, aim at engaging channel partners and end customers.
Steward the ASUS & ROG brand in different audiences to achieve wider public mindshare.
Create compelling marketing collateral to support channel partners and ensure consistency with brand messaging. Material includes but are not limited to: point-of-sales materials, presentations and other promotional goods.
Create different timely and relevant content to further boost the brands presence in social media include but not limited to ideation, copywriting and posting.
Responsible for agency RFPs, selection, and the overall budget and resource management.
Forecasts and envisions future gaming trends and applies it to brand and marketing activities.
And any other responsibilities as assigned.
Requirements:
Candidate must possess at least a Bachelor's Degree in Marketing, Advertising/Media, Mass Communications or equivalent.
At least two (2) years of working experience in Marketing field, preferably equipped with content creation tools (E.g., Adobe Photoshop) knowledge and execution on social media platform.
Must have passion and interest in technology products and lifestyle communities.
A mastermind or single project owner will be a competitive advantage.
Good command of English and Bahasa Malaysia (written and spoken).
Meticulous and attentive to details.
Self-starter, self-motivated, able to work independently and can manage multiple projects under minimal supervision.
