Company And Job Overview
A leading manufacturing company specializing in advanced construction materials is seeking a Technical Marketing Specialist. The ideal candidate should have both technical knowledge of waterproofing chemicals and cementitious products with digital marketing skills.
Job Responsibilities
- Analyze product specifications, features, target markets, and competitors to define key selling points
- Develop digital marketing materials (videos, white papers, project references) based on collaboration with technical and sales teams and first-hand site observations
- Disseminate technical content via social media and websites, update product information, implement SEO, and run web advertising campaigns within budget
- Support online events (webinars) and physical exhibitions, including promoting participation and assisting sales teams during events
- Assist Marketing HOD in brand strategy execution and strengthen lead generation through targeted campaigns
- Present marketing insights in meetings, share market sentiment with Southeast Asia group companies, and prepare promotional materials and souvenirs
- Undertake outstation trips (Malaysia & Singapore) to record product demonstrations and other marketing-related activities for promotional use
Job Requirements
- Diploma/ Degree in Marketing & Public Relations, Architecture, Civil Engineering, Chemistry, Mechanical Engineering, or a related field
- At least 3 years of marketing experience in the construction materials industry
- Possess technical product knowledge (construction waterproofing chemicals or cementitious products preferred) to understand product specifications and application mechanisms
- Capable of generating innovative ideas for product usage and marketing strategies to boost sales
- Experience in digital content creation (blogs, videos, white papers, etc.) with basic SEO knowledge
- Curious, analytical, proactive, and passionate about the product. Acts as a product champion
- Willing to travel occasionally within Malaysia and oversea
- Applicants should be Malaysian citizens or hold relevant residency status
Interested applicants, feel free to click APPLY NOW
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