Product Marketing Specialist

Rapidz is a global payments hub dedicated to providing efficient, transparent, and cost-effective cross-border payment solutions to a worldwide audience. With its cutting-edge RapidzPay platform, Rapidz delivers next-generation payment services that prioritize security and efficiency. Leveraging a decentralized payment gateway, the company ensures a seamless, fast, and hassle-free payment experience for its users.

Role Description

This is a full-time role for a Product Marketing Specialist based in Greater Kuala Lumpur, with opportunities for overseas work. The Product Marketing Specialist will focus on developing and executing effective go-to-market strategies to drive product success in targeted markets. Responsibilities include conducting thorough market research, crafting compelling product positioning, supporting sales enablement efforts, and collaborating with product teams to optimize product offerings. This role also involves maintaining strong communication channels with stakeholders and customers.

Qualifications

• Strong skills in Market Research to analyse trends, user needs, and competitive landscapes.
• Exceptional Communication skills, both written and verbal, for collaborating with cross-functional teams and engaging stakeholders effectively.
• Expertise in Go-to-Market Strategy to develop and execute product launches and marketing activities.
• Knowledge in Sales processes to align messaging, support, and enablement efforts with commercial teams.
• Understanding of Product Management principles to assist in aligning product development with customer insights and market needs.
• Proactive problem-solving abilities and experience working in a hybrid work environment.
• Bachelor's degree in Marketing, Business Administration, or a related field is preferred.
• Experience in the fintech or payment solutions industry is a plus.