This is an on-site role for a Public Relations Associate, based in Petaling Jaya. You will be involve in crisis communications and integrated PR campaigns (digital and on-ground). The role involves assisting in the planning, execution, management, and reporting of various PR initiatives.
Key responsibilities include:
- Supporting crisis communication efforts, including monitoring, coordination, and reporting
- Assisting in the planning and execution of PR campaigns across digital platforms and on-ground activations
- Monitoring media coverage and social sentiment, and preparing performance reports
- Contributing to strategic communications planning, content development, and campaign ideation
Qualifications
- Strong interest in crisis communications and issues management
- Familiarity with PR campaign execution across digital channels and on-ground events
- Excellent written and verbal communication skills in English & Bahasa Malaysia (Mandarin is an advantage)
- Ability to work effectively in a fast-paced environment, both independently and as part of a team
- Analytical mindset with the ability to track, measure, and report on campaign performance
- Previous relevant experience in public relations, communications, or marketing is a plus
- Bachelors degree (or currently pursuing) in Public Relations, Communications, Marketing, or a related field preferred
