Public Relations Officer

1. Content Writing:

Develop articles and copies that support current marketing campaigns and events.

Assist in press release for store openings, key campaigns, and promotional activities.

2. Social Media Content:

Create social postings for:

Facebook

LinkedIn

Instagram And other social media pages or posts as per request. The postings are relevant to current trends, promotions and campaigns through a curated content calendar.

3. Public Relations Assistance:

Support the creation of press releases for new product launches, store inaugurations and other company news.

Coordinate with PR agency.

Coordinate with request for sponsorship

Coordination of corporate social responsibility (CSR) activities, including Environment, Social & Governance (ESG) initiatives

Producing PR postings in Facebook and blogs.

4. Branding & Awareness:

Craft content to showcase company's USPs through various media formats.

Providing or generating ideas for content creation. We encourage plenty of creativity and out-of-the-world ideas.

5. Utilise User-Generated Content:

Utilise User Generated Content to promote customer reviews and testimonials from Senheng and senQ customers.

Enhance engagement and use user-generated content as a marketing strategy.

6. Surveys for Market Research

To create survey questions and spearhead quarterly surveys to study market trends and to analyse consumers behaviour.

7. Qualifications:

Proficient in English (top priority) and Chinese writing (2nd priority). Able to write in Bahasa Malaysia is a plus point.

Likes to write. We provide an opportunity for you to hone your writing skills and a space to express your creativity through words.

Familiar with social media platforms and current content trends.

Able to provide design and video ideas to social platform and designer teams.

Able to direct and lead them in your project with your creative direction