Regional Content Specialist, Regional Brand & Growth Marketing
Job Description
Job Description:
- Manage SEO content workflows, from ideation and briefing to content optimisation and delivery to local teams
- Review, refine, and optimise SEO-focused content aligned with search intent, user needs, and regional priorities
- Execute AI-assisted content workflows to improve content scalability and search visibility
- Coordinate with local teams, writers, and stakeholders to ensure timely delivery, alignment, and quality control
- Support SEO content experimentation and scalable content initiatives across markets
- Maintain content trackers, workflows, and operational documentation
- Identify content gaps and optimisation opportunities based on regional direction and business priorities
Requirements:
- Bachelor's Degree in Marketing, Communications, Business, or related field
- Minimally 2 years of experience in SEO content, digital content, editorial, or content marketing roles
- Strong understanding of SEO fundamentals, including keyword research, search intent, and on-page optimisation
- Hands-on experience using AI tools (e.g. ChatGPT, Gemini, Claude, Perplexity) within content workflows
- Familiarity with SEO and analytics tools such as Google Search Console, Ahrefs, Google Analytics, or similar platforms
- Strong execution and organisational skills, with ability to manage multiple content workflows and deadlines across markets
- Collaborative and proactive working style, able to coordinate effectively with local teams, writers, and cross-functional stakeholders
More Info
Key Skills
On-page optimisation
SEO content workflows
Ahrefs
AI-assisted content workflows
About Company
Skills:
Google Analytics, Google Search Console, SEO, Ahrefs, AI tools