Regional Field Applications ( SEA & Oceanic regions)

Location: Malaysia

Function: Regional Field Applications ( SEA & Oceanic regions)

Reporting To: ASEAN Regional Sales Leader

Job Summary

RIGOL is seeking a highly motivated and customer-oriented Territory Field

Application Engineer (FAE) to support the growth of our Test & Measurement business across assigned ASEAN territories.

The Territory FAE will serve as the technical bridge between RIGOL, channel partners, and customers, providing application expertise, technical consultation, product demonstrations, proof-of-concept support, and pre-sales engineering assistance.

The role is expected to work closely with Sales, Channel Partners, Business Units, Product Management, and Headquarters Application Engineering teams to identify customer requirements, develop technical solutions, accelerate opportunities, and increase RIGOL product adoption across targeted industries and applications.

The ideal candidate should combine strong technical competency with commercial awareness and excellent communication skills, with the ability to translate customer application challenges into practical RIGOL-based solutions.

Key Responsibilities

1. Technical Pre-Sales & Customer Engagement

• Provide technical consultation and application support throughout the customer buying journey.
• Understand customer requirements, test challenges, specifications, and application environments.
• Recommend appropriate RIGOL instruments and complete measurement solutions based on customer needs.
• Conduct product demonstrations, technical presentations, workshops, seminars, and proof-of-concept activities.
• Support customers in evaluating RIGOL solutions against competing products.
• Develop technical proposals, solution architectures, application notes, and measurement methodologies where required.
• Participate in customer visits together with Sales and channel partners to strengthen technical engagement and opportunity conversion.

2. Territory Application Development

• Develop technical expertise and application coverage within assigned ASEAN territories.
• Identify high-potential applications, industries, customers, and emerging technology trends.
• Focus on strategic growth areas such as electronics, semiconductor, automotive, EV, power electronics, industrial automation, RF & wireless, education, R&D, and manufacturing.
• Build application knowledge around oscilloscopes, spectrum/signal analyzers, signal generators, power supplies, digital multimeters, arbitrary waveform generators, and other RIGOL solutions.
• Develop repeatable application solutions that can be scaled across customers and territories.

3. Opportunity & Design-In Support

• Support Sales and channel partners in qualifying technically complex opportunities.
• Provide technical input during opportunity development, product selection, competitive evaluation, and quotation stages.
• Lead or support customer proof-of-concept and evaluation projects.
• Identify opportunities for product design-in and solution standardization.
• Capture customer technical requirements and communicate them to RIGOL Business Units and Headquarters.
• Help convert technical opportunities into successful orders and long-term customer relationships.

4. Channel Partner Technical Enablement

• Develop the technical competency of RIGOL ASEAN channel partners.
• Conduct regular product, application, and competitive training for partner sales and FAE teams.
• Support partners in customer demonstrations, seminars, roadshows, and technical events.
• Establish technical engagement plans with key partners and monitor execution.
• Develop reusable demonstration setups, application examples, presentation materials, and technical content for partner use.
• Improve partner self-sufficiency while maintaining appropriate support for strategic opportunities.

5. Application Marketing & Demand Generation

• Collaborate with Regional Sales and Marketing teams to develop technical demand-generation activities.
• Support technical roadshows, webinars, workshops, seminars, exhibitions, and customer events.
• Develop application-focused content to demonstrate RIGOL's value proposition and technical differentiation.
• Identify market trends and customer pain points that can be converted into application campaigns.
• Provide technical content and customer insights to support regional and HQ marketing initiatives.

6. Competitive Intelligence & Market Feedback

• Maintain strong awareness of competing Test & Measurement solutions, technologies, and market positioning.
• Conduct technical comparisons and competitive evaluations when required.
• Collect customer feedback regarding product performance, features, pricing, usability, and application gaps.
• Communicate market intelligence and product requirements to Sales, Business Units, Product Management, and HQ teams.
• Help identify gaps and opportunities for future RIGOL product development.

7. Technical Support & Escalation

• Provide first-level technical support for pre-sales and strategic customer applications.
• Troubleshoot measurement challenges and recommend appropriate test methodologies.
• Work with RIGOL HQ Application Engineering, R&D, and Business Units on complex technical issues.
• Manage technical escalations with clear communication, ownership, and follow-up until resolution.
• Develop technical knowledge bases and reusable troubleshooting solutions.

8. Sales & Business Collaboration

• Work closely with Territory Sales Managers and channel partners to develop territory business plans.
• Prioritize FAE resources according to strategic opportunities, revenue potential, customer importance, and application growth.
• Support pipeline development and improve technical opportunity conversion.
• Participate in regular opportunity reviews, business reviews, and territory planning.
• Contribute technical insights to account strategies and go-to-market plans.

Required Qualifications

• Bachelor's degree or above in Electrical Engineering, Electronics Engineering, RF Engineering, Telecommunications, Physics, or a related technical discipline.
• 3–8 years of experience in electronics, semiconductor, RF/wireless, power electronics, embedded systems, or a related technical field. ( Adding T&M background will be advantage.)
• Strong understanding of electronic measurement principles and laboratory test equipment.
• Hands-on experience with oscilloscopes, spectrum analysers, signal generators, power supplies, mustimeters, or related instrumentation.
• Experience in customer-facing technical support, Field Application Engineering, Sales Engineering, or Technical Sales is preferred.
• Strong analytical and troubleshooting capabilities.
• Good presentation, communication, and interpersonal skills.
• Willingness to travel extensively within ASEAN according to business requirements.
• Ability to communicate effectively in English; additional ASEAN languages are an advantage.

Preferred Technical Experience

Candidates with experience in one or more of the following areas will be highly valued:

• Oscilloscope and high-speed digital measurements
• RF / Microwave / Wireless measurements
• Spectrum and signal analysis
• Power electronics and power integrity
• Automotive / EV / battery applications
• Semiconductor and electronics manufacturing
• Embedded systems and digital design
• Industrial automation and control
• EMI / EMC testing
• 3-phase power and motor-drive applications
• Protocol and serial-bus analysis
• Signal integrity and high-speed design
• Education / laboratory instrumentation

Key Competencies

Technical

• Strong measurement and instrumentation knowledge
• Application-oriented problem solving
• Ability to translate customer requirements into test solutions
• Competitive technical analysis
• Hands-on laboratory capability

Commercial

• Customer opportunity qualification
• Solution selling mindset
• Design-in and technical influence
• Understanding of sales processes and business priorities
• Ability to connect technical value with customer business needs

Interpersonal

• Customer-centric communication
• Strong presentation and demonstration skills
• Team collaboration
• Ownership and accountability
• Ability to work independently across multiple countries and cultures
• Adaptability in a fast-growing regional environment