Regional Head, GBM - Digital Channels & Performance Marketing

Job Purpose

To oversee the development, implementation and maintenance of digital communication channels, strategy, initiatives such as web presence, social media platforms, search, domains and analytics in line with Group objectives.

Key Responsibilities

• Develop, implement and maintain digital communications programmes, activities and guidelines for the Bank
• Drive and provide content guideline and strategy for online communication to achieve Group's overall business objectives, channelled through our website, social media platforms, and the intranet
• Work closely with stakeholders to confirm on designs and functional specifications as well as to gather content that is detailed and relevant for digital channels
• Coordinate with design and project team to ensure all timelines are met and the website is fully functioning
• Supervise evaluation of end-to-end customer experience across multiple digital social channels and customer touch points
• Manage negative sentiments on Social Media and identifies Social Media strategy on crisis communication
• Lead and participate as the working committee to discuss and coordinate the deployment plans to revamp Bank's websites where necessary
• Manage and enhance the online presence of the bank through search engine marketing and search engine optimisation to ensure that CIMB appears higher in the results page and become more relevant to searches
• Provide advisory, governance and support across region for all online digital communication activities
• Manage Group Brand & Marketing Center of Excellent (COE)
• Works in partnership with regional counterparts in the implementation and communication of relevant initiatives and programs across the Group.
• Coach and assist development of new team members, identifying training needs and also motivate/counsel team members to drive performance and improve their skills/competencies
• Identifies, allocates and organises resource requirements for the department, including people development.
• Develops, builds and leads an effective and cohesive regional team that operates seamlessly across borders
• Ensures compliance with regulatory requirements, CIMB policies & procedures, guidelines and the Department's policies and procedures regionally
• To perform any other responsibilities / task as assigned by the management from time to time.