Regional Head of Marketing (Electronics)

• Opportunity to scale a start-up brand
• Regional market exposure
  
  

About Our Client


This company is a fast-growing, regional electronics business operating across multiple Southeast Asian markets. They focus on delivering innovative, tech-driven solutions that enhance customer experience and support scalable commercial growth.

Job Description

• Serve as the Master Brand Owner, ensuring all creative and communication outputs strengthen brand awareness and reputation across the region.
• Own the global GTM narrative, ensuring every product or commercial initiative begins with a clear articulation of what we say and why it matters.
• Oversee end‑to‑end creative development, ensuring all campaigns undergo strategic creative review and proper localisation for market relevance.
• Lead overall growth efforts - covering performance marketing, customer acquisition, and retention - to convert marketing investments into measurable results.
• Optimise acquisition strategies through paid media, SEO, digital channels, and marketplace optimisation to capture high‑intent demand.
• Drive customer lifecycle value through CRM initiatives that deepen engagement and improve repeat behaviour across the company's ecosystem
• Establish strong data‑driven feedback loops where performance insights inform narrative refinement, creative updates, and GTM adjustments.
• Work closely with Country Heads and business leaders to ensure marketing strategies support local market objectives and overall regional profitability targets.
• Lead, mentor, and empower a diverse team of marketing specialists across creative, product marketing, and performance functions.
• Communicate marketing performance, strategic priorities, and long-term plans effectively to senior leadership and key stakeholders
  
  

The Successful Applicant


A Successful Candidate Will Come With

• A proven track record leading regional or multi‑market marketing teams, driving both brand and performance outcomes at scale.
• Deep experience shaping end‑to‑end GTM strategies, from narrative development to execution, across fast-paced, digital‑first industries.
• Strong analytical capabilities with the ability to interpret data, forecast ROI, and optimise strategies in real time.
• Familiarity with electronics industry or Ideally from a start up/fast paced environment
  
  

What's On Offer

• Opportunity to scale a start-up brand
• Regional market exposure
  
  

If you think you would be a great fit, apply now!

Contact: Vinosha Jothiraja

Quote job ref: JN-012026-6928161