Design and manage cross-border sales incentive programs and referral schemes, establishing clear guidelines, tracking mechanisms and reward structure. Monitor program(s) effectiveness and make data driven adjustments with Sales Heads to optimize outcomes
Develop and oversee the creation of impactful sales enablement and marketing assets (EDMs, videos, brochures, etc.) to empower channel partners in cross-selling cross-border products effectively
Build strong engagement with channel partners through regular performance reviews and feedback sessions, gathering market insights and aligning strategies with internal teams
Collaborate with PR and communications teams to craft key messages, support press releases, event publicity, and content development
Own and manage the events and communications calendar, leading the planning and execution of cross-border focused initiatives such as trade shows, masterclasses, webinars, networking sessions, and media engagements to maximize visibility and impact
Identify and secure strategic partnerships and co-marketing opportunities with ecosystem players, government ministries and industry associations to strengthen brand presence and generate leads
Lead regional/local campaigns in collaboration with cross-functional teams to generate a robust pipeline of qualified leads
Oversee the end-to-end lead management process, ensuring timely allocation, follow-up, and conversion tracking with channel sales partners
Steer digital presence and performance by managing updates to our international deliveries and freight forwarding websites, enhancing organic traffic and driving consistent lead flow
Performance tracking and analysis for all channel marketing initiatives, delivering actionable insights to drive continuous improvement
Provide strategic reporting to internal teams and senior stakeholders with recommendations on gaps, opportunities, and market priorities
Support cross-functional projects and strategic initiatives to ensure alignment with overall business objectives
Undertake additional projects or responsibilities (e.g team management) as required to support broader team and business objectives
Job Requirements
4–6 years of experience in B2B/B2C marketing, partnerships, or channel management, preferably in logistics or eCommerce.
Bachelor's degree in any discipline.
Strong project management skills with the ability to manage multiple initiatives concurrently.
Excellent communication skills in business-level English and Bahasa, comfortable engaging with internal and external stakeholders.
Proficient in data analysis, reporting, and deriving insights from multiple sources (e.g., Excel, Google Analytics, CRM tools).
