Regional Manager, Cross Border (Channel Marketing)

Job Responsbilities

• Design and manage cross-border sales incentive programs and referral schemes, establishing clear guidelines, tracking mechanisms and reward structure. Monitor program(s) effectiveness and make data driven adjustments with Sales Heads to optimize outcomes
• Develop and oversee the creation of impactful sales enablement and marketing assets (EDMs, videos, brochures, etc.) to empower channel partners in cross-selling cross-border products effectively
• Build strong engagement with channel partners through regular performance reviews and feedback sessions, gathering market insights and aligning strategies with internal teams
• Collaborate with PR and communications teams to craft key messages, support press releases, event publicity, and content development
• Own and manage the events and communications calendar, leading the planning and execution of cross-border focused initiatives such as trade shows, masterclasses, webinars, networking sessions, and media engagements to maximize visibility and impact
• Identify and secure strategic partnerships and co-marketing opportunities with ecosystem players, government ministries and industry associations to strengthen brand presence and generate leads
• Lead regional/local campaigns in collaboration with cross-functional teams to generate a robust pipeline of qualified leads
• Oversee the end-to-end lead management process, ensuring timely allocation, follow-up, and conversion tracking with channel sales partners
• Steer digital presence and performance by managing updates to our international deliveries and freight forwarding websites, enhancing organic traffic and driving consistent lead flow
• Performance tracking and analysis for all channel marketing initiatives, delivering actionable insights to drive continuous improvement
• Provide strategic reporting to internal teams and senior stakeholders with recommendations on gaps, opportunities, and market priorities
• Support cross-functional projects and strategic initiatives to ensure alignment with overall business objectives
• Undertake additional projects or responsibilities (e.g team management) as required to support broader team and business objectives

Job Requirements

• 4–6 years of experience in B2B/B2C marketing, partnerships, or channel management, preferably in logistics or eCommerce.
• Bachelor's degree in any discipline.
• Strong project management skills with the ability to manage multiple initiatives concurrently.
• Excellent communication skills in business-level English and Bahasa, comfortable engaging with internal and external stakeholders.
• Proficient in data analysis, reporting, and deriving insights from multiple sources (e.g., Excel, Google Analytics, CRM tools).