To drive and execute go-to-market (GTM) strategies at the regional level, ensuring successful product launches, market penetration, channel readiness, and sales enablement. The role acts as a bridge between product, supply chain, marketing, quality assurance and operations teams to ensure GTM initiatives align with business objectives and are delivered effectively across all relevant markets within the region.
Job Responsibilities
Go-to-Market Strategy
- Localize and implement GTM plans for new product launches, key campaigns & strategic initiatives in aligment with regional product strategy
- Coordinate across cross-functional teams including marketing, supply chain, operations, quality assurance and operations to ensure consistent and effective execution
- Define success metrics and monitor launch performances
Commercial Planning
- Translate product and commercial strategy into region-specific playbooks, pricing strategies and promotional calendars
- Identify local market needs and provide input for regional tailoring of offerings and tactics
Channel Management
- Ensure frontline baristas are equipped with the right tools, materials and training to deliver on GTM plans
- Collaborate with retail ops and marketing to drive strategic product availability & visibility
Performance Management & Reporting
- Track & analyze GTM KPIs such as launch performance, product adoption and sales performance
- Provide regular reports, insights and feedback loops to regional product head and other stakeholders
Stakeholder Management
- Act as regional point of contact for product-related GTM matters
- Facilitate alignment across regional and local market teams, ensuring shared objectives and timelines
Qualifications
- Bachelor's degree in Business, Marketing or related field
- 6-10 years of relevant experience in product marketing, commercial execution or GTM roles ideally within consumer goods, retail or F&B industries
- Prior regional or multi-market exposure preferred
- Experience working in cross-functional environments
- Strong understanding of GTM frameworks, product lifecycle management and commercialization processes
- Proficient ininterpreting market data, drawing insights and translating them into action plans
- Excellent communication, presentation and stakeholder alignment skills
