Job Description

POSITION SUMMARY: The position is responsible for leading the end-to-end marketing strategy, product and brand integration for the Running category across Asia Pacific and Middle East, Africa & India. This role defines and drives the regional vision for Running, ensuring alignment between global category direction and local market execution while delivering sustainable brand heat and commercial growth across wholesale, retail, and DTC channels.

As the category leader, this role owns integrated planning across product, marketing, training, merchandising, and channel distribution, translating key launches and brand stories into clear commercial outcomes. Partners closely with Global Category, Country GMs, Sales, DTC, Retail Operations, Sports Marketing, and Brand teams to ensure a cohesive and consumer-led approach across diverse markets.

ACCOUNTABILITIES:

Go To Market Strategy: Develop and lead seasonal regional Running strategy, aligning global direction with market-specific insights to drive growth, innovation adoption, and category relevance across APAC & MEAI.

Retail & Wholesale: Oversee market readiness for key launches and campaigns, ensuring consistent and elevated execution of in-store storytelling, digital experiences, and consumer touchpoints.

Training & Capability Building: Design and implement regional training programs for retail and key wholesale accounts, elevating product knowledge, performance credibility, and brand confidence

Brand Integration & Activation: Ensure Running is fully integrated into regional and sub-regional brand campaigns, athlete partnerships, and community initiatives, presenting a unified, high-impact brand and product narratives.

Performance Monitoring & Insights: Track KPIs, results and campaign outcomes across markets, providing actionable insights to optimize category performance, drive decision-making, and inform future strategies.

Community & Event Marketing deliver elevated concepts and strategic initiatives that enhance key regional Run community and event programs: Deliver elevated concepts and strategic initiatives that enhance key regional Run community and event programs.

REQUIREMENTS:

Bachelor's degree in business administration, Marketing, Sports Management, or related disciplines
Minimum of 10 years experience in brand marketing, category manager, business and commercial management, in sporting goods, footwear or apparel industries
Demonstrated success in category growth strategy that drive market share, revenue, brand equity
Track record of campaign ideation and execution
Experience in working with cross-functional teams in Sales, Marketing, Merchandising, Retail and Product teams regionally and globally.
Dynamic professional with the ability to create strong cross functional partnerships.
Analytical and performance data driven.
Results orientated, highly organized and strong communicator
Excellent communication skills
Fluent in English, additional language capability is advantageous
Frequent travels to markets to support engagement and development is required