Regional Manager, Special Projects

PURPOSE / OBJECTIVE (OF THIS POSITION):

The Regional Manager, Special Projects is responsible for identifying, managing, and executing key revenue-generating initiatives across product, marketing, and loyalty domains. This role is essential to accelerating new income streams, managing cross-functional project rollouts, and ensuring project success through meticulous execution, performance tracking, and post-launch analysis. The role demands agility, innovation, and a deep understanding of product growth and consumer behaviours.

JOB RESPONSIBILITIES:

Category or New Business Unit Growth

Lead the development and execution of growth strategies for the category / business unit.

Responsible for the growth and health of assigned portfolio at early entry stage.

Analyse product performance, consumer trends, and competitive benchmarks to identify opportunities for growth and optimization.

Collaborate with marketing, operations, and brand innovation to deliver strong commercial results for the category.

Special Projects New Revenue Streams

Design and manage end-to-end strategic projects that span general marketing, creative marketing across revenue channels, and product innovation.

Work closely with internal stakeholders to explore, validate, and execute initiatives aimed at driving incremental revenue.

Ensure each project meets clearly defined commercial, creative targets and timeline benchmarks.

Project Management and Delivery

Lead cross-functional project teams and align execution plans with all relevant departments.

Develop and maintain detailed project plans, dashboards, and documentation to ensure timely and effective delivery.

Conduct post-mortem analyses to extract learnings, identify areas for improvement, and inform future initiatives.

Reporting and Performance Monitoring

Track, evaluate, and report on the performance of projects and key initiatives.

Provide regular updates to the Regional Chief Commercial Officer on project milestones, risks, and outcomes.

Translate insights into actionable recommendations for continuous improvement.

JOB COMPETENCIES / REQUIREMENTS:

Qualification

Bachelor's degree in Business, Marketing, Innovation, or a related field. MBA or project management certification is a plus.

Experience

Minimum of 68 years experience in marketing, strategy, product management, or a similar project-focused role.

Prior execution or managerial roles in F&B, FMCG, e-commerce, beauty, and fast fashion are preferred.

Proven track record in cross-functional project leadership and innovation delivery.

Skills & Knowledge

Understanding of general business models, distribution, revenue channels at its core and have an interest in breaking through the norm in these channels.

Strong project management skills, including planning, execution, and performance evaluation.

Excellent understanding of commercial and marketing metrics, including the core unit of each metric spanning across users, revenue, channels, social media platforms, and more.

Competence in using data analytics tools and reporting dashboards.

Strong collaboration and stakeholder engagement skills.

Familiarity with F&B or consumer goods categories preferred.

Behavioral Traits

Growth mindset.

Agile, detail-oriented, and execution-focused.

Creative and resourceful problem-solver with a proactive attitude.

Strong interpersonal and communication skills.

Comfortable working in fast-paced, evolving environments.

Results-driven with a strong sense of accountability.