Regional Marketing Communications Manager, APAC

Overview

We are a technology company that aims to help people return home safely from their worksites by building smart safety systems. We have a hyper focused safety culture that puts our customers and our employee safety first. As a company, we aim for stable and sustained business growth and this strategy has supported our growth. We hire carefully to ensure our growth strategy as well as culture fit and value each hire tremendously. We hugely value learning and continuous improvement and believe strongly in furthering the careers of all our employees. We recognize that our careers can take us in different directions, and we value retention by recognizing and even encouraging this diverse career growth. Being a global organization, we are well positioned to have varied opportunities within the organization to support growth in different directions. Our compensation and benefits packages are competitive.

The Regional MarCom Manager plays a critical role in ensuring that the our's marketing efforts in APAC region are effective, relevant, and aligned with the broader marketing and business objectives. They bridge the gap between the central marketing team and the regional audience, working to create a unified brand presence while tailoring strategies to meet local needs and preferences.

Responsibilities

The main responsibilities of the Regional Marketing Communications (MarCom) Manager role involves the following key responsibilities:

1. Regional Marketing Strategy: Develop and implement regional marketing strategies that align with the company's overall marketing objectives and business goals.

2. Campaign Planning: Plan and execute marketing campaigns and initiatives specific to the region, including advertising, promotions, events, and product launches in collaboration with the Segment Marketing Team.

3. Messaging and Content: Create and adapt marketing messages and content that resonate with the regional audience while maintaining consistency with our global brand identity.

4. Advertising and Promotion: Oversee advertising and promotional activities, including managing budgets, negotiating contracts with vendors, and ensuring the effective deployment of resources.

5. Content Creation: Repurpose content provided by other regions, allowing for regional nuances. Develop marketing collateral, content, and materials that are region-specific and cater to the target audience's preferences and needs.

6. Digital Marketing: Utilize digital marketing channels, including social media, email marketing, and web content, to reach the regional audience and monitor the effectiveness of digital marketing campaigns.

7. Sales Support: Collaborate with the sales team and provide them with marketing support, such as sales materials, presentations, and tools, to help them achieve their goals.

8. Reporting and Analysis: Monitor and measure the success of regional marketing initiatives, using key performance indicators (KPIs) and data analysis. Use this information to make data-driven decisions and refine strategies.

9. Budget Management: Develop and manage the regional marketing budget, ensuring that resources are allocated efficiently and that expenses stay within budgetary constraints.

10. Team Leadership: Manage a team of marketing professionals, providing guidance, setting goals, and overseeing their work to ensure the successful execution of regional marketing efforts.

11. Stakeholder Communication: Collaborate with regional stakeholders, such as sales teams, channel partners, and local influencers, to coordinate marketing efforts and maintain open lines of communication.

12. Compliance and Regulations: Ensure that all marketing activities adhere to regional regulations, legal requirements, and industry standards.

13. Customer Feedback: Gather and analyze customer feedback and insights from the region to continuously improve marketing strategies and enhance customer satisfaction.

14. Project Management: Oversee and coordinate marketing projects and campaigns, ensuring they are completed on time and within scope.

15. Vendor and Agency Management: Work with external agencies and vendors as needed, managing relationships, contracts, and deliverables.

16. Innovation and Adaptation: Stay current with marketing trends and emerging technologies, adapting strategies to stay competitive and achieve marketing goals effectively.

Required Experience:

• A minimum of 5 years of experience in marketing and communications, with a significant portion of that experience focused on regional or international marketing in the APAC region.
• Demonstrated success in managing regional marketing campaigns and teams, with a track record of achieving results in the APAC market.
• B2B Experience and channel network in APAC is preferred.
• Previous experience with social media platforms, e.g., LinkedIn, Facebook, YouTube, Instagram, Twitter, TikTok, WeChat, What'sApp, etc.
• Advertising or interactive agency experience
• Marketo Marketing Automation software and Saleforce experience
• A bachelor's degree in marketing, communications, business, or a related field is typically required.
• Relevant certifications in digital marketing, data analytics, or regional business practices can be an added advantage.
• Proficiency in multiple languages spoken in the APAC region, such as English, Mandarin, Japanese, or others, can be a valuable asset. Fluency in English and Mandarin required.