Job Description

Do you have experience in trade marketing, shopper marketing or consumer activation within the FMCG food industry

Are you passionate about developing creative campaigns that connect food brands and ingredients with retailers, food manufacturers and consumers across Southeast Asia

If so, you may be the person we are looking for, as we are recruiting a Regional Marketing Manager in Malaysia to develop and implement marketing programmes for our international food and agricultural clients across Southeast Asia.

You'll work alongside a diverse group of 180+ skilled consultants with a deep specialism in Asia. Over 35 years in the business, we've supported over 2,000 clients across a wide range of industries, including agriculture, food and beverage, working with start-ups, scale-ups, SMEs, corporates and government bodies – sourcing upwards of $20 billion in revenues and investment for our clients across 40+ international markets.

What you'll be doing

You will be managing marketing and promotional programmes for international food and agricultural clients, including US agricultural commodity associations, to increase market awareness, encourage product usage and drive demand across Southeast Asia.

Working with our regional teams, you will develop and implement campaigns targeting retailers, food manufacturers, food service operators, health professionals and consumers.

You will need to:

Plan and implement trade marketing, shopper marketing and consumer promotional campaigns across Southeast Asian markets.
Work with supermarkets, retailers and distributors to organise in-store promotions, product sampling, point-of-sale displays and other retail activations.
Develop promotional partnerships with food manufacturers and the HoReCa sector to encourage the use of food ingredients in their products and menus.
Organise trade events, product demonstrations, consumer workshops, and health and nutrition education seminars involving nutritionists, dietitians, chefs and other industry professionals.
Develop and manage consumer awareness campaigns, including social media, influencer engagement and food-related content, both directly and in collaboration with PR, digital marketing and activation agencies.
Manage and update client websites, working with external agencies to ensure information remains relevant and engaging.
Coordinate with our teams across Southeast Asia to plan and implement regional campaigns tailored to local market conditions, consumer preferences and regulations.
Manage external suppliers, agencies and event partners to ensure campaigns are delivered effectively and within budget.
Monitor campaign performance, track results and prepare regular client reports, including supporting documentation and expenditure records.

What you'll be getting

Competitive salary and vacation, plus flexible working arrangements
International office environment and work culture
Opportunities for growth and advancement within the company.
An opportunity to build and expand your network with leading food brands, retailers, industry associations and marketing professionals across Southeast Asia.
Hands-on experience managing diverse regional marketing campaigns for international food and agricultural clients.
A valuable career-building opportunity to work with international clients and colleagues across multiple markets.

What you'll need

At least 3-5 years of experience in trade marketing, shopper marketing, brand activation or integrated marketing communications, preferably within the FMCG food and beverage industry.
Alternatively, experience in a senior account management role in a marketing, PR or activation agency handling food, nutrition or lifestyle accounts.
Practical experience organising retail promotions, sampling campaigns, consumer events and other marketing activations.
A good understanding of modern trade retail channels, food distribution, the HoReCa sector and consumer purchasing behaviour.
Experience organising health and nutrition education programmes, seminars or industry workshops would be an advantage.
Experience managing social media campaigns, influencers, digital content and websites.
Experience working with marketing agencies, event organisers, suppliers and other external partners.
Strong project management and organisational skills, with the ability to manage multiple campaigns, budgets and deadlines.
Regional experience across multiple Southeast Asian markets is highly desirable.
Excellent spoken and written English, with strong communication and client management skills.
Degree in Marketing, Business Administration, Communications, Food Science, Nutrition or a related field.

Apply for this role

If that sounds like the career path for you, send your CV and cover letter to [Confidential Information] and we'll get back to you as soon as we can.

Please note that applications without a cover letter will not be considered.