Regional Membership Manager - Wilson

About us: Keep Moving

ANTA was established in 1991; while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and 82020 (RMB counter)). The mission of the Company is to bring the transcendent sports spirit into everyone's life. ANTA Sports principally engages in R&D, design, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE and JACK WOLFSKIN, etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets. ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).

Job description:

• Develop regional CRM (Customer Relationship Management) and lifecycle management strategy with the key objectives to increase member engagement, satisfaction, retention, and growth CRM database for the Wilson brand across Southeast Asia (SEA).
• Lead and manage the operation model to drive CRM and Lifecycle communications in partnership with cross-functional teams in SEA and China.
• Create comprehensive, compelling CRM and Lifecycle contents that is segmented, personalized and can be delivered across all communication channels - eDM/Push Notification/.com etc.
• Manage the creation of models against lifetime value, retention, churn, loyalty and adjust to CRM newsletter program
• Set up the regular cadence CRM and Lifecycle management reports to provide clear insights into progress of Membership engagement in the SEA market.
• Own all consumer data, data structure, segmentation as per BU, Key city, Key store, Age, Gender, etc.
• Manage KPI to ensure the campaign effectiveness and further improvement.

Requirements

• Bachelor's degree in Communications, Advertising, Marketing or similar fields.
• At least 6 years experience in CRM, Communications, Contents Marketing, Advertising, Performance Marketing, Campaign Management and so on. For Manager level, at least 2 years experience of people management.
• Hands-on experience of using CRM tools, Personalization Platforms and Web Analytics tools, etc.
• Comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
• Able to handle ambiguity and complex situations into actionable activities.
• Excellent communication & negotiation skills. High proficiency in both English and Mandarin in order to liaise with colleagues in SEA and China headquarter.
• Passion on sports is a must.