Regional Membership Supervisor / Specialist - Wilson

About us: Keep Moving 永不止步

ANTA was established in 1991; while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and 82020 (RMB counter)). The mission of the Company is to bring the transcendent sports spirit into everyone's life. ANTA Sports principally engages in R&D, design, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE and JACK WOLFSKIN, etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets. ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).

Role Overview

Our Wilson Business Unit is looking for a hands-on Regional Membership Supervisor / Specialist to support the development and execution of our membership program across Southeast Asia.

This role is ideal for someone who enjoys building, testing, and improving initiatives on the ground — working closely with retail teams to drive real business impact.

You will play a key role in shaping how membership supports store performance, customer engagement, and brand loyalty.

Key Responsibilities

1. Membership Execution & Growth

• Execute membership initiatives across retail and digital channels
• Drive member acquisition through stores, events, and campaigns
• Support the development of membership structure (tiers, benefits, lifecycle)

2. Retail Enablement

• Work closely with store teams to integrate membership into daily operations
• Develop simple tools, scripts, and processes to improve store conversion
• Train and support frontline teams to drive member acquisition and engagement

3. CRM & Campaign Execution

• Operate CRM tools for member communication and campaign execution
• Execute targeted campaigns based on member segmentation
• Track and optimize campaign performance

4. Regional Coordination

• Support Southeast Asia markets (MY, SG, TH, VN, PH, ID) in execution
• Share best practices and align ways of working across markets
• Assist in building scalable processes

5. Performance Tracking

• Monitor key metrics (acquisition, retention, repeat purchase)
• Provide insights to improve program effectiveness

Requirements

• Bachelor degree in Marketing, Business, or related field
• 5–8 years of relevant experience (CRM, membership, retail marketing, or similar)
• Strong execution ability with a hands-on mindset
• Experience working with retail teams or store operations is highly preferred
• Good analytical and problem-solving skills
• Fluent in English

Preferred (Nice to Have)

• Experience in building membership programs from 0 to 1 or scaling across markets
• Exposure to multi-country or regional work environments

What We're Looking For

• Hands-on, proactive, and execution-focused
• Strong sense of ownership and accountability
• Comfortable working in a fast-moving, evolving environment
• Interested in growing into a regional role over time