Regional Planning Manager

About WPP

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

AboutWPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet,clientsand communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people.It'swhat elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.
• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.
• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.
  
  

Role Summary and Impact

As a Regional Planning Manager, you will play a critical role within the Regional Team, supporting regional media strategy and execution across multiple markets. You will work closely with global teams, local markets, and specialist functions to deliver performance-driven, insight-led campaigns across digital, traditional and influencer channels.

This role requires a strong balance of strategic thinking and hands-on delivery from developing regional campaign proposals and frameworks, to overseeing day-to-day implementation, optimisation and reporting. You will be instrumental in ensuring regional consistency while enabling local market effectiveness, helping to deliver full-funnel growth across brand, consideration and conversion objectives.

Skills And Experience

Measures of Success:

In Three Months

• Begun to develop relationships with the key day-to-day team including Regional clients, internal teams including performance/Nexus teams and Global market teams based in UK/US markets and key media partners.
• Develop a clear understanding of:
• Globally defined media thresholds, sufficiency frameworks and target reach by brand / product campaigns
• Regional objectives, KPIs and campaign priorities
• Agreed implementation, optimisation and reporting cadence with global and regional stakeholders.
• Cross function management, especially with local market teams through collaboration & strong communications skills
  

In Six Months

• Responsible for end-to-end client servicing and planning for brand campaigns and leading the weekly connects with client.
• Develop regional campaign proposals and media strategies, translating insights into:
• Channel selection across digital, traditional and influencer marketing
• Clear role-of-channel frameworks aligned to the full funnel.
• Work closely with local markets to ensure:
• Accurate and timely campaign implementation
• Ongoing optimisation against agreed KPIs (e.g. reach, engagement, CPA, ROAS, subscriptions)
• Apply rigor in:
• Setting, tracking and evaluating campaign KPIs
• Ensuring effective optimisation and delivery using relevant internal teams, agency processes and technology
• Apply innovation-led thinking, proposing new ideas, formats, partnerships or approaches in collaboration with partners and markets including initiatives that are first-in-category or industry-leading.
• Contribute to build strategic response to clients business and media KPIs (e.g. ROAS, performance efficiency).
  

In 12 Months

• Deliver best-in-class client servicing, reflected in strong client feedback during bi-annual evaluations.
• Be recognised as a strong regional connector, driving consistency, quality and performance across markets.
• Ensure cost guarantees are met wherever committed.
• Act as a trusted regional partner to clients by:
• Keeping clients informed on media and digital landscape developments
• Providing relevant competitive and category insights
• Sharing best practices and learnings across markets.
• Ensure client is kept up to date on the media landscape, providing necessary media information and updates and competitor reports.
  

What You'll Bring

• Developing innovative and effective media and communication solutions in response to client briefs in Search, Social & Programmatic; Influencer and emerging platforms.
• Ensuring precision targeting, accuracy, and timely output across the portfolio.
• Solid understanding of campaign implementation, optimisation and performance analysis, with the ability to translate results into clear, actionable insights
• A strong point of view on the digital and media landscape and client performance.
• Confidence presenting strategic and innovative thinking to regional and global clients
• Your success will be measured through success in team engagement with Global clients/teams & impressive feedback scores from clients and year on year delivery against targets.
  
  

Minimum Qualifications

• Undergraduate degree in communication or media or business management (post-graduate/masters preferred)
• At least 5 years in media planning experience or related field required.
• Strong understanding of the digital media ecosystem, with proven experience across Search and Social to develop integrated, full-funnel media. Experience in Influencer marketing is a plus.
• Familiar with SEA media landscape and Genz trends / media behaviour.
• Knowledgeable about and experienced with the concepts, approaches and issues involved in tactical media planning.
• Familiar with the timelines, processes and needs of the implementation of all media.
• Knowledgeable about new approaches to and developments in tactical planning
• Demonstrated critical thinking and problem solving.
• Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure.
• Ability to make decisions and use critical thinking.
• Knowledge and use of various research systems.
• Proficient in Microsoft Excel, formulations and Presentations in Microsoft PowerPoint.
• Capability to operate effectively in a dynamic, adaptable, agile environment.
• Good communication skills and the ability to manage diverse conversations with various stakeholders.
  
  

Life atWPP Media& Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, andwe'rejust as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at thecutting edgeof marketing and advertising. We have a variety of employee resource groups and host frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection.That'swhywe'veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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