Our client, the largest, dynamic and tech-forward F&B retail brand in Malaysia, is rapidly expanding across Southeast Asia is seeking a driven and results-oriented Regional Sales Manager to lead distributor management and sales execution across the East Coast, Malaysia region. This role is responsible for delivering sustainable growth, strengthening route-to-market effectiveness, and ensuring excellence in trade execution within a fast-moving consumer environment.
- Manage assigned distributor operations as a business unit, with full accountability for territory P&L performance.
- Define and optimize route-to-market strategies to ensure cost-effective coverage and service levels aligned with business objectives.
- Develop and execute joint business plans with distributors, including monthly and quarterly sales targets, performance tracking, and continuous improvement actions.
- Collaborate closely with the Marketing team to align on brand priorities, campaigns, and new product initiatives to accelerate market growth.
- Ensure accurate bottom-up sales forecasting by SKU with a rolling three-month planning horizon.
- Maintain optimal inventory levels in line with sell-out performance and demand trends.
- Lead, coach, and develop distributor sales teams and merchandisers to drive strong execution of sales fundamentals.
- Evaluate promotional effectiveness and recommend data-driven improvements to maximize ROI.
- Identify and pursue new business opportunities, partnerships, and strategic growth channels.
- Stay informed on industry trends, competitor activities, and consumer insights to strengthen market positioning.
Requirements
- Minimum 5 years of FMCG sales and marketing experience, preferably within an MNC or distributor environment managing multinational principals.
- Proven experience in sales execution, distributor management, route-to-market planning, budgeting, in-store execution, and promotional activities.
- Strong commercial acumen, negotiation, and stakeholder management skills.
- Highly motivated, aggressive in achieving targets, and results-driven.
- prefer to be based in Kelantan & open to travel around East Coast region.
