Regional Senior Executive, Brand and Marketing

About the role

The Regional Senior Executive, Brand and Marketing supports the delivery of the Southeast Asia marketing and recruitment strategy through the planning, coordination and optimisation of regional marketing campaigns and brand activities. The role is responsible for supporting brand visibility, student recruitment and audience engagement across Southeast Asia through campaign delivery, paid digital activity, performance monitoring and stakeholder coordination. The post-holder will work closely with Recruitment teams and UK-based Brand and Marketing colleagues to ensure alignment, effective campaign delivery, and return on investment across regional marketing activities.

Key responsibilities

• Plan, launch, and optimise paid media campaigns across appropriate digital platforms to support student recruitment and marketing objectives across Southeast Asia
• Manage campaign budgets, pacing, and forecasting to ensure effective allocation of resources across priority markets and audiences
• Implement testing and optimisation strategies across creative, audience targeting and messaging to improve lead generation and conversion performance
• Monitor, analyse and evaluate campaign performance, providing regular reporting and actionable recommendations to support continuous improvement
• Support attribution and funnel measurement in collaboration with Recruitment and CRM colleagues
• Maintain accurate CRM, project and reporting records to support campaign tracking and operational effectiveness
• Work closely with Creative, Communications and Recruitment colleagues to develop and refine campaign assets aligned with brand guidelines and campaign objectives
• Collaborate with UK-based Brand and Marketing teams to ensure consistency in standards, governance and reporting approaches
• Maintain effective governance of paid media platforms including campaign tracking links, tagging, account management and compliance documentation
• Stay informed on platform developments, trends and best practices, identifying opportunities to improve campaign effectiveness and efficiency

About you

• Strong paid media planning, optimisation and performance analysis skills, with the ability to translate data and insights into effective actions and measurable outcomes
• Strong budget management, reporting, and stakeholder communication skills, with high attention to detail in campaign tracking, tagging and data accuracy
• Excellent written and verbal communication, interpersonal and relationship-building skills with the ability to engage effectively with diverse stakeholders and cultural backgrounds
• Highly organised, motivated and collaborative with the ability to manage priorities, work effectively within a team and deliver activities through to completion
• Evidence of market research, analysis and evaluation skills to support data-informed decision-making and continuous improvement
• Experience running and optimising paid digital campaigns
• Experience managing projects and delivering on-brand activities to agreed objectives and timelines
• Degree or equivalent professional experience
• High level of competence with MS Office products and overall IT literacy
• Understanding of performance marketing concepts, KPIs and modern marketing techniques