Retail Brand Manager

PositiveLinks Asia is partnering with a well-established retailer to hire a Retail Brand Manager. This is a commercial role focused on brand performance, supplier management and inventory.

About Our Client

Our client is a leading retailer with a strong market presence and a growing network of stores. Operating in an essential, resilient sector, the business continues to expand its footprint and diversify its portfolio. It's a great opportunity for professionals who want to make a tangible commercial impact.

Key Responsibilities

• Manage a portfolio of brands, ensuring their commercial performance, market presence, product availability, and long-term growth.
• Build and maintain strong relationships with brand principals and suppliers, negotiate product allocations, coordinate stock availability, and secure sufficient inventory to meet business requirements.
• Develop brand business plans, sales forecasts, revenue projections, and inventory strategies aligned with business objectives and market demand.
• Plan product assortment, stock purchases, and replenishment requirements based on sales trends, market demand, distribution needs, and inventory performance.
• Work closely with supply chain and logistics teams to coordinate procurement, stock allocation, warehousing, and product distribution across relevant sales channels.
• Monitor brand performance, revenue, margins, inventory turnover, and other key commercial indicators to drive profitability and identify growth opportunities.
• Identify opportunities to introduce new products, develop emerging brands, and expand market presence through effective product positioning, distribution, and sales execution.
• Collaborate with the internal marketing team on promotional campaigns, product launches, brand activities, supplier events, and retail initiatives.
• Coordinate with internal teams and external partners to align commercial priorities, marketing activities, inventory availability, and sales targets.
• Analyse sales data, stock movement, forecasts, and brand performance to identify opportunities, address gaps, and support data-driven decision-making.

Requirements

• Relevant experience in brand management and commercial management within the retail industry in Malaysia.
• Experience managing multiple brands or a portfolio of products is highly preferred.
• Strong commercial acumen, with an understanding of revenue, gross margins, profitability, and P&L performance.
• Experience in demand planning, sales forecasting, inventory management, product assortment, or supply chain coordination.
• Proven ability to manage external principals, suppliers, and other commercial stakeholders, including negotiation and relationship management.
• Strong analytical skills with the ability to interpret sales data and translate insights into business decisions.
• Excellent communication, negotiation, and stakeholder management skills.
• A proactive, commercially minded individual who can balance strategic planning with hands-on execution.