Evo Commerce owns a few CPG brands focusing on high quality supplements. We're currently operating in 10 markets and our team members are based out of Singapore. We have past experience working in big tech companies which includes Grab, Tiktok, Zalora, FoodPanda, Fave, Shopee, etc.
Our hero product, bback (previously known as Bounceback), is currently one of the fastest growing CPG brands in SEA and is loved by bankers, traders, influencers and bartenders with a high efficacy rate against hangover post drinking. Our aim is to become the Redbull of hangover recovery, making hangover remedies accessible to drinkers worldwide. Then came Stryv, our high quality, salon-grade hair tools and product line with an affordable price tag. We believe there's no need to break your bank to get the hair you want.
We're big advocates of direct-to-consumer brands, and believe in the new world (Post-COVID), consumers buy directly from global brands through digital native storefront, bypassing distributors, wholesalers and retailers. This means commerce and information are more efficient, and the implication to the end customer is that product quality goes up and cost of goods are reduced drastically. We want to be the catalyst for this paradigm shift within the health and beauty industry.
We're backed by global institutional investors which includes Bonjour Holding (Listing No. 0653.HK), SparkLab Ventures, Paragon Capital, Farquhar Ventures, East Ventures and super angels which includes founders and management teams from Grab, ShopBack, Carro, Prism+, Tiktok, Nets, Airbnb, Spenmo, Nasper, etc.
Find out more: www.withevo.com
We are hiring for a Retail Marketing Manager to drive online store traffic, conversion, and brand engagement across Malaysia and Singapore through impactful retail campaigns and in-store activations.
Key Responsibilities:
1. Campaign & Promotion Planning (Online | MYSG)
- Plan and execute retail-exclusive campaigns, promotions, and thematic events across MYSG to drive traffic and sales.
- Collaborate with Digital/Online Marketing to align oAline and online timelines, hero SKUs, and messaging consistency.
- Develop clear campaign mechanics and key product focus for stores.
- Partner with Retail Operations to brief stores on objectives, storytelling, and execution focus.
2. In-Store Activation & Customer Engagement
- Plan and coordinate product-focused in-store activations and experiential events highlighting stryv's grooming and personal care innovations.
- Manage activation vendors/suppliers, ensuring timely delivery, cost control, and quality execution.
- Collaborate with VM and Retail Ops to ensure activation layout and execution reflect Stryv brand standards and store realities.
- Evaluate activation impact through sales uplift, engagement indicators, and store feedback.
3. Cross-Functional & Market Collaboration
- Partner with Online Marketing Team to synchronize product focus, messaging, and campaign dates across channels.
- Coordinate with VM on in-store adaptation, layout, and print production of campaign materials for MYSG.
- Collaborate with Retail Ops to ensure store readiness, stock availability, and consistent execution.
- Liaise with mall marketing teams in MYSG for joint promotions, tenant highlights, store launch visibility, and event opportunities.
4. Communication & Collateral Briefing
- Prepare concise campaign briefs covering promotion mechanics, hero SKUs, pricing, key talk points, and execution steps.
- Ensure all campaign wording, pricing, and promotional info are accurate and aligned with brand guidelines.
- Maintain an updated Retail Campaign Calendar (MYSG) and archive of past activations, assets, and learnings.
- Ensure timely sharing of toolkits and updates with stores before campaign start, with clear owners and deadlines.
5. Data, Reporting & Analysis
- Track and analyse campaign performance using sales uplift, traffic trends, conversion indicators, and GWP redemption (where applicable).
- Conduct post-campaign reviews with results, learnings, and improvement actions.
- Work with Finance and Retail Ops to manage budgets, supplier costs, and promotional ROI.
- Prepare monthly updates for the Head of Retail summarizing performance and upcoming initiatives across MYSG.
6. Store Launches & Local Marketing (MYSG)
- Support new store openings with launch campaigns, local collaborations, and awareness-building activities.
- Coordinate with mall marketing teams for launch visibility, tenant events, and co-marketing opportunities.
- Ensure new stores are supported with relevant campaign materials and opening offers to drive footfall and early traction.
7. Continuous Improvement & Special Projects
- Support special retail marketing projects such as new activation pilots, process improvements, and cross-functional initiatives as needed.
- Proactively identify opportunities to enhance store visibility, customer engagement, and campaign effectiveness.
Requirements:
- Bachelor's Degree in Marketing, Business, Communications, or a related field.
- Minimum 5 years of proven retail marketing experience, with strong hands-on expertise in offline campaigns, promotions, and in-store activations.
- Demonstrated track record of delivering measurable business impact, such as traffic uplift, conversion improvement, or sales growth.
- Proven experience liaising with mall management teams for tenant marketing programs, joint promotions, and visibility opportunities.
- Experience managing external vendors and suppliers to ensure quality, timelines, and cost efficiency.
- Strategic and commercially minded, with strong analytical capability to translate insights into effective retail marketing actions.
- Able to balance creative activation concepts with data-driven decision-making.
- Strong communication, presentation, and stakeholder management skills, with the confidence to work cross-functionally.
- Resilient and adaptable, able to thrive in a fast-paced, performance-driven retail environment.
- Preferred: Exposure to multi-market environments (Malaysia and/or Singapore experience is an advantage).
