About Us
At 30 Jun 2025, the Group and its associates operated over 7,500 outlets and employed over 83,000 people. The Group had total annual revenue in 2024 exceeding US$24.9 billion.
The Group is dedicated to delivering quality, value and service to Asian consumers through a compelling retail experience, supported by an extensive store network and highly efficient supply chains. The Group, including its associates, operates a portfolio of well-known brands across five key divisions: health and beauty, convenience, food, home furnishings, and restaurants.
The Group's parent company, DFI Retail Group Holdings Limited, is incorporated in Bermuda and has a primary listing in the equity shares (transition) category of the London Stock Exchange, with secondary listings in Bermuda and Singapore. The Group's businesses are managed from Hong Kong.
DFI Retail Group is a member of the Jardine Matheson Group.
The Role
The Retail Media Operations Specialist is a key member of the regional retail media operations team, responsible for executing managed-service retail media campaigns and supporting self-serve advertisers with precision on the retail media platforms.
This role supports Hong Kong as a core market, alongside Southeast Asia markets, working closely with local and regional stakeholders to ensure high-quality execution and delivery excellence across in-app, eCommerce, and in-store retail media.
- Campaign Execution & Delivery: Execute end-to-end setup, trafficking, monitoring, and basic in-flight optimization for managed-service retail media campaigns across loyalty in-app, eCommerce, and in-store digital screens, in line with SLA and quality targets.
- Advertiser Support: Provide day-to-day support for advertisers, including troubleshooting, platform guidance, and issue resolution.
- Quality, Process & Documentation: Ensure accurate campaign implementation in line with SOPs and quality standards, including pre-launch checks on own and selected peer work, and maintain accurate setup and change records.
- Team Collaboration: Work closely with regional managers and team members to manage workload, priorities, and execution timelines effectively.
- Platform & System Enablement: Learn and support campaign execution across new platforms or systems as business needs evolve.
- Team Enablement & Improvement: Contribute to onboarding, knowledge sharing, peer reviews, and continuous improvement initiatives to strengthen team efficiency and execution quality.
- Peak Period Support: Support campaign launches and peak periods with reasonable schedule flexibility when required to meet delivery timelines.
- Issue Escalation: Identify risks early and escalate operational issues promptly, with clear context and proposed next steps
About You
- Bachelor's degree in marketing, IT, or a related field, with 25 years of experience in digital ad operations, campaign management, or trafficking roles.
- Hands-on experience with ad serving or campaign management platforms, and solid understanding of digital advertising concepts and terminology.
- Strong attention to detail with a proven record of accurate, reliable execution, and accountability for delivery timelines and SLAs.
- Ability to manage multiple campaigns and priorities in a fast-paced, deadline-driven environment.
- Comfortable working with structured SOPs, basic campaign data, and performance reports, while proactively flagging issues or improvement opportunities.
- Clear communication skills, with the ability to explain technical topics to non-technical users.
- Proficiency in MS Office, particularly Excel, and willingness to learn new platforms, tools, and processes.
- Experience supporting stakeholders across multiple markets or regions is a strong advantage.
- Working proficiency in English and Chinese (Cantonese).
Preferred/Bonus:
- Experience in retail media or programmatic advertising environments.
- Familiarity with ad creative specifications and basic creative troubleshooting.
- Experience with Digital Out-of-Home (DOOH) platforms or Content Management Systems (CMS).
- Prior hands-on experience with Retail Media or MarTech platforms such as Insider, Criteo, Osmos, Google Ad Manager, or Salesforce Marketing Cloud (SFMC).
