Retention Marketing Specialist

About the Company

We are partnering with a fast-growing e-commerce and retail brand operating in the consumer lifestyle space. Known for delivering high-quality products and tech-driven customer experiences, the team is expanding its headcount to scale its retention marketing operations.

About the Role

This role focuses heavily on hands-on execution and taking over Business-As-Usual (BAU) retention functions. It is ideal for a junior to mid-level professional looking to own end-to-end lifecycle campaigns, automated flows, and customer engagement channels.

Key Responsibilities

• Email & Lifecycle Marketing: Develop, execute, and optimize automated customer journeys, including welcome, browse/cart abandonment, post-purchase, and win-back flows. Manage the monthly campaign calendar, copywriting/briefing, A/B testing, and database health.
• WhatsApp & Mobile Channels: Manage WhatsApp broadcasts and automated messaging journeys while ensuring compliance with PDPA requirements. Drive mobile app adoption and repeat purchases through push notifications and in-app messaging.
• Loyalty & Rewards: Oversee the day-to-day operations of the customer loyalty programme, including membership tiers, points, reward redemptions, referrals, and exclusive member promotions.
• Segmentation & Data Analysis: Develop customer segments using CRM data and monitor key metrics, including repeat purchase rate, retention cohorts, customer lifetime value (CLV), and weekly campaign performance.
  
  

Requirements

• Experience: 2-4 years of hands-on experience in CRM, retention, or lifecycle marketing, preferably within e-commerce or retail environments.
• Technical Skills: Proficiency in email marketing automation platforms such as Klaviyo, Braze, or Mailchimp, with experience in customer segmentation and analyzing retention-related data and metrics.
• Multi-Channel Experience: Experience managing at least one additional customer engagement channel, such as WhatsApp marketing, loyalty programmes, or mobile push notifications.
• Capabilities: Strong written English skills with the ability to create engaging yet commercially driven copy. Detail-oriented with a strong focus on testing, QA, and accurate campaign/flow setup.
• Nice-to-Haves: Experience with Stamped, Shopify, or Microsoft Dynamics 365; knowledge of local PDPA consent requirements; and familiarity with AI tools such as ChatGPT or Gemini for copywriting and audience analysis.