S&C GN Song Practice | Performance Marketing

Roles and Responsibilities:

Media Buying Strategy, Optimization & Performance Management

• Govern the planning, allocation, and optimization of media investments across digital and traditional channels.

• Ensure all media strategies align with overarching business and marketing objectives.

• Continuously refine media strategies to maximize performance across campaigns.

• Analyze performance metrics and collaborate with clients to ensure marketing investments deliver maximum impact against defined KPIs.

• Act as a strategic liaison, ensuring collaboration, alignment, and effective execution across stakeholders.

Data Analytics & Insights

• Ability to interpret data, identify trends, call out potential issues, and make data-driven decisions to optimize campaigns effectively.

• Deliver end-to-end analysis, reporting, investigations, and deep dives to generate marketing and commercial insights across new product launches, devices, and channels (Paid, Loyalty, Organic).

• Assess marketing spend efficiency and its impact on ROI. Link campaign performance directly to top-line growth and bottom-line profitability.

Process Optimization

• Designed and implemented process improvements to streamline reporting:

• Reduced weekly deadlines from 10 to 3, improving efficiency and focus.

• Enhanced data investigation cadence from monthly to bi-weekly, expanding scope across multiple channels.

Your experience counts!

• 5 - 7 years for consultants of experience in paid media and data analytics.

• Demonstrable experience in SEM, social media, and/or display & video advertising campaigns, SEO, with strong preference towards programmatic advertising platforms, demand-side platforms and data management platforms.

• Strong analytical and problem-solving skills with the ability to translate complex data into actionable insights.

• Experience in optimizing landing pages and user funnels, A/B and multivariate experiments

• Knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)

• Highly collaborative, consistently demonstrating positive engagement with clients and colleagues.

About Accenture

Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services-creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360 value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360 value we create for our clients, each other, our shareholders, partners and communities.

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