Sales Assistant Manager (Coating & Resin)

Manage and grow sales within the portfolio, achieving revenue, margin, and growth targets.

Identify and develop new business opportunities across coatings, resins, adhesives, ink, and related industries.

Support the full sales cycle including leads generation, product promotion, presentations, trials, and closing.

Prepare and deliver proposals, quotations, and technical recommendations to customers.

Build strong long-term relationships with existing customers by understanding their needs and providing tailored solutions.

Monitor customer performance, address issues proactively, and ensure high levels of satisfaction.

Conduct regular customer visits to reinforce partnerships and explore new application areas.

Work closely with principals and suppliers on product positioning, application support, and technical troubleshooting.

Coordinate product trials, sampling, and technical evaluations with customers.

Provide product training and application knowledge to customers and internal teams when required.

Track market trends, competitor activities, regulatory changes, and industry developments within the coating & resin space.

Provide timely sales forecasts, activity reports, and performance analysis to management.

Support development of marketing initiatives, product launches, and promotional activities.

Collaborate with internal teams (Technical, Supply Chain, Customer Service, Finance) to ensure seamless order processing and after-sales service.

Coordinate with regional portfolio managers and product specialists for alignment on pricing, strategy, and product development.

Bachelor's degree in Chemistry, Chemical Engineering, Polymer Science, Material Science, or related fields.

Minimum 35 years of experience in sales within the coatings, resins, inks, adhesives, or specialty chemicals industries.

Strong understanding of raw materials, formulation concepts, and application processes used in coatings or resin systems.

Excellent communication, negotiation, and interpersonal skills.

Customer-oriented mindset with the ability to manage multiple key accounts effectively.

Proficient in MS Office applications; experience with CRM systems is an advantage.

Self-driven, proactive, and able to work independently with minimal supervision.

Willingness to travel for customer visits, technical meetings, and industry events.