Sales Development Representative (SDR)

Experience: 1 to 3 years

Employment: Full-time

Skills: CPaaS, SaaS, Lead Generation, Prospecting, CRM, Enterprise Sales, English & Mandarin

Location: Malaysia

We are seeking a motivated Sales Development Representative (SDR) to drive pipeline growth for our Communications Platform as a Service (CPaaS) business. The SDR will identify and engage prospective customers, qualify opportunities, and work closely with Account Executives and marketing teams to generate high-quality sales opportunities.

Location: Malaysia

Key Responsibilities

1. Lead Generation & Prospecting

• Identify and research target accounts across industries such as fintech, banking, e-commerce, healthcare, logistics, and telecommunications.

• Build and maintain prospect lists using CRM tools, LinkedIn, industry databases, and marketing-generated leads.

• Conduct outbound outreach via email, phone, LinkedIn, and other channels.

2. Lead Qualification

• Engage prospects to understand their business needs, communication challenges, and digital transformation initiatives.

• Identify decision-makers, influencers, and technical stakeholders.

3. Pipeline Development

• Schedule discovery meetings and product demonstrations for Account Executives.

• Ensure qualified opportunities are accurately documented and progressed within the CRM.

• Collaborate closely with marketing, sales, and solutions engineering teams.

4. Market Intelligence

• Stay informed about CPaaS trends, competitors, pricing models, and emerging technologies such as WhatsApp Business, RCS, conversational AI, and authentication APIs.

• Provide feedback from customer conversations to help refine messaging and go-to-market strategies.

5. Performance & Reporting

• Achieve monthly and quarterly targets for meetings booked, qualified opportunities created, and pipeline contribution.

• Maintain accurate activity records, forecasts, and notes within the CRM.

Required Qualifications

• 1–3 years of experience in sales development, business development, inside sales, or a related role.

• Experience in SaaS, CPaaS, cloud communications, telecom, or technology sales is preferred.

• Strong communication, presentation, and relationship-building skills.

• Comfortable engaging with both business and technical stakeholders.

• Familiarity with CRM platforms such as Salesforce and HubSpot.

• Ability to manage multiple prospects and prioritize effectively in a fast-paced environment.

Preferred Qualifications

• Knowledge of messaging APIs, SMS, voice, WhatsApp Business, authentication, or customer engagement platforms.

• Fluent in English and Mandarin.

• Experience selling into enterprise or mid-market organizations.

• Understanding of API-based products and cloud technologies.