Role Overview
As AIRSCREAM continues its evolution into a diversified lifestyle group, the Vape Division remains our foundational business and a critical driver of revenue, brand equity, and global reach. To accelerate growth and navigate increasing regulatory complexities, we are seeking a SalesDirector with the strategic vision, operational rigor, and commercial leadership to reshape our go-to-market model, drive sustainable growth, and future-proof our global sales strategy. This role is a succession-critical position reporting directly to the Group CEO and sits on the extended leadership team.
Key Responsibilities:
- Strategic Sales Leadership: Drive commercial strategy and implementation aligned with Group growth priorities and market-specific dynamics.
- Global Expansion & Market Penetration: Lead entry and acceleration in key growth markets (EU, MENA, LATAM, SE Asia).
- RTM Transformation: Phase out low-value DSD arrangements and establish efficient, scalable FMCG-grade distribution partnerships.
- Commercial Operations: Full ownership of Vape Division P&L, pricing, forecasting, and performance metrics.
- Cross-Functional Alignment: Collaborate with Regulatory, Legal, Brand, Product, and Finance to deliver compliant, brand-led growth.
- Team Development: Build and lead a global commercial team with performance accountability and market agility.
Key Requirements:
- Minimum 10 years experience in commercial leadership roles within vape, FMCG, pharmaceutical, or other regulated consumer goods industries.
- Global market expertise with a proven ability to operate across diverse markets and navigate varying regulatory environments.
- Leadership style that is commercially astute, data-driven, and people-centric, with strong P&L ownership and stakeholder management skills.
- Commercial skill set including go-to-market (GTM) strategy, sales transformation, distributor development, pricing governance, and experience with AI-enabled sales tools.
- Culture fit for a fast-paced, accountable, entrepreneurial, brand-led, and purpose-driven environment.
