Sales Manager (FMCG)

About The Role

We are partnering with a well-established player in the FMCG food industry to hire an experienced Sales Manager to drive nationwide sales performance, strengthen distributor partnerships and expand market presence across Malaysia.

You will oversee domestic sales operations nationwide, with a strong focus on distributor management, outlet performance and achieving sales targets. This role requires a commercially driven individual who can manage distributor networks, lead sales teams and identify opportunities to grow market share across multiple product categories.

Responsibilities

• Manage and drive sales performance across nationwide distributors and retail outlets.
• Monitor distributor performance, sales targets, sell-in numbers and outlet productivity.
• Develop strategies to strengthen distribution coverage, improve product availability and increase sales.
• Identify new business opportunities and expand market penetration, including the HORECA channel (hotels, restaurants and cafés).
• Build strong relationships with distributors, key customers and business partners.
• Lead and monitor sales executives to ensure alignment with business objectives and sales targets.
• Collaborate with internal departments, including warehouse and marketing, to support sales execution and operational efficiency.
• Analyse sales performance, identify growth opportunities and implement corrective actions to achieve business targets.

Requirements

• 4 - 10 years of experience in sales management within the FMCG food industry.
• Strong experience in distributor management, general trade and outlet sales performance.
• Demonstrated ability to achieve sales targets and drive revenue growth.
• Experience managing multi-region or nationwide sales operations is highly advantageous.
• Strong commercial acumen, negotiation skills and stakeholder management abilities.
• A proactive, results-oriented individual with the ability to work independently and take ownership of business outcomes.
• Open to local candidates who are comfortable with the working arrangement and nationwide travel requirements.