Why Join Sun Pharma
An opportunity to play a key role in shaping and growing in Sun Pharma's Consumer Healthcare business in Malaysia. The role offers high visibility, direct involvement in channel development, and the opportunity to work with senior leadership to drive pharmacy channel growth and execution excellence across the OTC portfolio.
Roles
This role is responsible for leading the OTC Pharmacy Channel, managing key accounts, and driving sales, distribution and in-store execution. The position oversees a pharmacy sales team and ensures strong commercial performance through effective planning, execution and customer partnership.
Responsibilities
1) Channel Development & Growth
- Develop and execute the pharmacy channel strategy to achieve sales, distribution, and visibility objectives.
- Drive distribution expansion across independent pharmacies and regional chains.
- Lead new account development, including listings, trade terms, and commercial negotiations.
2) Account Management
- Manage relationships with major pharmacy accounts, ensuring strong business planning and consistent performance.
- Conduct regular business reviews focusing on sales growth, distribution, and trade activities.
- Ensure effective execution of trade programs within approved budgets.
3) Field Team Leadership
- Lead, coach, and develop the pharmacy sales team to achieve coverage, distribution, and sales KPIs.
- Conduct field visits to monitor performance, provide coaching, and reinforce execution standards.
- Ensure accurate and timely reporting of field activities.
4) In-Store Execution Excellence
- Ensure compliance with planograms, availability standards, and merchandising guidelines.
- Drive effective deployment of POSM and promotional materials.
- Monitor competitive activity at store level and recommend actions to strengthen brand performance.
5) Sales Planning & Reporting
- Develop monthly sales forecasts and operational plans by account and territory.
- Analyses sales trends, identify gaps, and recommend corrective actions.
- Provide insights on market dynamics, customer needs, and competitor activities.
6) Cross Collaboration & Governance
- With Marketing, Medical, Supply, and Finance to ensure effective execution withing approved budgets and policies.
- Maintain accurate records, approvals, and reporting in line with audit and compliance requirements.
Requirements
- Bachelor's degree in Pharmacy, Life Sciences, Marketing or Business
- 57 years experience in OTC/Consumer Healthcare or FMCG with pharmacy channel exposure.
- Proven track record in pharmacy channel sales and distribution.
- Strong expertise in key account management.
- Skilled in trade negotiations and promotional planning.
- Experience managing and leading field sales teams.
- Ability to drive in-store execution and merchandising excellence.
- Hands-on, execution-focused leader with strong ownership and accountability.
- Entrepreneurial mindset with ability to operate independently and deliver results.
