Sales & Marketing Manager (Mandarin Speaker)

Job Summary:

To manage the Marketing team and to support the Sales team in their CRM and Data Analysis for potential and existing customers. Sales & Marketing Manager is responsible to identify the change in customer trends and support in promoting initiative in marketing trend for better customer engagements. Sales & Marketing Manager is responsible to create and manage marketing campaigns for the company.

Key Responsibilities

· Oversee the effective use and maintenance of CRM system to ensure accurate customer engagement, prospects, sales pipelines data.

· Manage Marketing team to provide support to Sales Team in improving customer profiling, lead tracking and sales conversion visibility.

· Analyse customer and sales data to identify potential customers, purchasing patterns, revenue opportunities and areas for business growth.

· Provide insights to Sales Team in improving Customer Profiling, Account Developments and Sales Planning.

· Monitor customer behaviour changes, purchasing trends and market demands to identify the emerging opportunities & risks.

· Plan, manage and executive marketing campaigns across appropriate exhibitions/platforms/channels to promote the company's solutions and optimizing the activities based on the engagement, lead generation and commercial results.

· Oversee digital marketing and advertising activities of the company including social media, website content, email marketing and other relevant digital platforms.

· Ensure all marketing communication consistently reflects the company's brand, services and professional positioning.

· Prepare and manage Sales & Marketing budgets, ensuring the resources are monitored and allocated effectively across campaigns, marketing materials, door gifts, festivals hamper/gifts, digital activities, events and any other initiatives in conjunction with the business activities.

· Develop and coordinate marketing materials, presentations, service profiles, case studies, promotional content and customer communications. Ensure content effectively communicates the company's services and solutions.

· Conducting market research to understand the change in the industry, customers expectations and competitor offerings. Providing recommendations to the management on opportunities for business growth and improvement.

Requirements

· Diploma or Degree in Logistics, Supply Chain, Business Administration or a related field.

· Minimum 5 years of experience in Sales, Marketing, Advertising, Sales Analysis operations.

· Minimum 3 years of managerial experience.

· Experience and/or Exposure in the Logistics & Warehousing Industry is an added advantage.

· Good understanding of revenue, gross profit, operating costs and P&L management.

· Strong customer-development, negotiation, leadership and problem-solving skills.

· Familiarity with CRM, Data Analysis, Market Research and Advertising.

· Able to communicate effectively in English, Bahasa Malaysia and Mandarin-speaking candidates who will be serving Mandarin-speaking stakeholders and may liaise with China vendors.

· Must be hands-on, results-oriented and capable of working independently.