Job description Lead the development and delivery of a marketing and students recruitment strategy for the University, ensuring all activities are in line with the broader University brand and recruitment strategies.
Work in close liaison with other marketing colleagues and manages the team to deliver the needed results.
Provides leadership and direction in the development, implementation, and monitoring of the strategic marketing plan for both international and local student recruitment for Perdana University.
Develop and maintain a database of student, academic and agent contacts to facilitate customer relationship management & direct mailing to recruit prospective students.
Develop a reliable and accurate marketing information system (statistics, target market info, competitor research etc) to facilitate strategic decision making for marketing & management purposes.
Establishes and implements short and long range marketing goals, objectives, policies, and procedures for the marketing department to meet targets.
Develops and manages annual marketing budgets for the organization, regularly monitors expenditures; prepares summary assessments and reports when necessary
Liaising with Student Recruitment Agents to provide and manage monthly recruitment activities.
Provides support for promotional special events such as open day, education fairs, school events etc.
Planning and execution of communication campaigns for all courses and programs at Perdana University.
Initiates and implements direct outreach marketing efforts to potential student markets in collaboration with academic faculties
Serves as a liaison officer and contact point for international student immigration process.
Conducts market research and analysis, and provide updates on the specific programs being offered, student-program demand etc.
Managing organizational sales by developing a business plan that covers sales, revenue, and expense controls.
Meeting planned sales goals.
Setting individual sales targets with the sales team.
Tracking sales goals and reporting results as necessary.
Overseeing the activities and performance of the sales team.
Developing your sales team through motivation, counseling, and product knowledge education.
Job Type: Contract
Pay: Up to RM7,
- 00 per month
Benefits: - Dental insurance
Health insuranceSchedule: Monday to Friday
Willingness to travel:
* 25% (Preferred)
