Job Description
Sales / Business Development – Malaysian Market (Primary Focus)
- Develop and manage key accounts, including major retail chains and strategic partners in Malaysia.
- Drive sales growth across both offline (modern trade) and online channels (e-commerce platforms such as Shopee and TikTok Shop).
- Identify and capitalize on new business opportunities to expand market share and customer base.
- Analyze market trends, consumer behavior, and competitor activities to formulate effective sales strategies.
- Lead, manage, and develop the sales team; set clear targets and drive performance to achieve business objectives.
Marketing & Brand Strategy (Supporting Function)
- Plan and execute integrated marketing campaigns, product launches, and promotional activities across channels.
- Develop and implement branding strategies to strengthen brand awareness in the Malaysian market, particularly on digital platforms.
- Oversee social media activities including content planning, paid campaigns, and audience engagement (Facebook, Instagram, TikTok).
- Lead influencer marketing initiatives, collaborating with relevant KOLs/KOCs to drive brand visibility and product awareness.
- Work closely with internal stakeholders to localize content and campaigns in line with market preferences.
- Monitor, analyze, and report on campaign performance, providing insights and recommendations for optimization.
- Lead and develop the local team while collaborating closely with regional stakeholders to ensure alignment and execution.
Requirements
- Experience in sales, marketing, or business development within the beauty, cosmetics, or FMCG industry.
- Experience in a managerial or team leadership role.
- Strong business development skills with a proven ability to build and maintain strategic partnerships.
- Solid experience in managing both offline (retail/modern trade) and online (e-commerce) sales channels.
- Understanding of digital platforms, including Shopee, TikTok Shop, and social media ecosystems.
- Strategic mindset with a proven track record in developing and executing effective sales and marketing initiatives.
- Strong leadership, communication, and stakeholder management skills in a dynamic, fast-paced environment.
