Description and Requirements
About the Role
We're looking for a dynamic and strategic Sales & Marketing Retail Manager to lead co-marketing initiatives with key retail accounts and drive impactful consumer engagement for Lenovo products. This role is ideal for someone who thrives in a fast-paced retail environment, has a passion for technology, and excels in cross-functional collaboration.
Key Responsibilities
Retail Co-Marketing Strategy
Partner with Lenovo Sales Account Executives to develop and execute integrated marketing plans for new product launches, in-store merchandising, and end-user demand generation (e.g., digital inserts, social media, email campaigns, retail circulars).Performance & Budget Management
Define KPIs and manage marketing budgets to ensure optimal campaign performance and ROI.Storefront Merchandising
Implement and oversee effective product display strategies and point-of-purchase (POP) materials to maximize retail sell-through.Cross-Functional Collaboration
Work closely with business units, product teams, and sales managers to align marketing efforts with product and sales strategies.Strategic Partnerships
Collaborate with marketing teams from strategic alliance partners including Microsoft, Google, Intel, and AMD to develop joint marketing activities.Creative Asset Development
Coordinate with internal teams and external agencies to produce customized marketing assets tailored to retail partner needs.Market & Consumer Insights
Monitor competitive landscape and consumer buying trends to inform agile marketing responses and strategic decisions.
Qualifications
- Proven experience in retail marketing, preferably in the tech or consumer electronics industry.
- Strong understanding of co-marketing, merchandising, and digital marketing strategies.
- Excellent communication and stakeholder management skills.
- Ability to analyze performance metrics and manage budgets effectively.
- Experience working with strategic partners and cross-functional teams.
