Sales Operations Manager (FMCG, Malaysia)

Hello. We're Blood.

Our purpose is to revolutionize periods.

Who are we

Blood is a challenger consumer brand that creates game-changing period care products for all who bleed. Our focus on deeply understanding and caring for our users drives our product innovation and material design, which enables us to invent products that are both high performing and also better for the body.

Blood is the creator of the world's first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief) and the Blood Menstrual Cup.

Our products are sold across Malaysia, Indonesia, and Singapore, both direct-to-consumer online and in more than 7,000 retail stores making more than 12 million periods better so far.

Today was good. Tomorrow will bleed better.

Who we're looking for / The role

We are looking for a Sales Operations Manager to drive Blood's retail execution in Malaysia. This role is responsible for ensuring on-shelf availability (OSA), promotional compliance, planogram / shelf standards, and in-store display execution across all retail partners by managing Blood's outsourced merchandising shared-service agency.

This is a hands-on role that will have a direct impact on Blood's growth trajectory in Malaysia by ensuring flawless on-ground execution, strong retailer/store relationships, and tight agency governance.

Core Responsibilities

1) Plan and govern outsourced store visits (30%)

Own the visit schedule and frequency across all assigned retailer doors in Malaysia (by chain, cluster, and priority tiers).

Work with the shared-service merchandising agency to plan routes, coverage, and manpower to meet execution standards.

Ensure 100% visit compliance (stores visited as scheduled, within agreed service levels).

Audit and validate agency-submitted data and photos (OSA, price, displays, POSM, planogram compliance), and flag discrepancies quickly.

Maintain clean store master data (store lists, store tiers, key contacts, store-specific requirements).

2) Drive retail execution standards through clear processes (30%)

Share promotion bulletins, display priorities, planogram changes, and execution guidelines with the agency ahead of each cycle.

Ensure processes are followed for stocktake / replenishment triggers, promo price checks, before/after photos, POSM installation/maintenance/removal.

Conduct periodic refresher trainings with agency team leads and merchandisers (including spot checks / coaching in-store).

Partner cross-functionally (KAM, supply chain, marketing) to unblock recurring execution issues and reduce repeat failures.

Own execution tool + data integrity: define what good looks like (OSA/compliance definitions), set QC rules, and continuously improve workflows so field data is reliable and actionable.

3) Build win-win store relationships and push secondary opportunities (30%)

Conduct regular in-store fieldwork (especially top doors / strategic accounts) to support agency execution and build trust with store teams.

Build relationships with store staff and managers; brief them on hero SKUs, product benefits, and promo mechanics.

Push boundaries to secure secondary placements, incremental facings, and better shelf positions when opportunities arise.

Identify and document store-level issues/opportunities (including competitor activities) and translate them into actions with the KAM / BU lead.

Support cross-functional audits and ad hoc projects as needed (distribution audits, store mapping, launch rollouts).

4) Reporting, governance, and continuous improvement (10%)

Prepare regular reporting on key execution KPIs (OSA, promo compliance, display compliance, POSM on-time installation).

Consolidate store photos and field insights into clear recommendations and next actions for commercial and marketing teams.

Own agency performance management: KPI scorecards, corrective action plans, and structured performance reviews / QBRs; ensure accountability against agreed service levels and outcomes.

Own POSM & display asset operations (where applicable): coordinate POSM quantities, dispatch, installation/removal tracking, and basic asset accountability to avoid printed but not installed.

Lead major promo windows and new launches in-store: ensure rollout readiness (distribution, shelf placement, price file checks, display priorities, and store-level briefing) with tight follow-through.

Future Scope: promoter coordination (as business scales)

As Blood grows in Malaysia, this role may progressively take on responsibility to coordinate and manage sales promoters (agency / freelance / part-time), including:

promoter deployment planning for key periods, launches, and promo weeks

briefing and training on product selling points and promo mechanics

on-ground checks and simple performance tracking (attendance, conversion proxy metrics, feedback)

Skills & Qualifications

47 years experience in sales operations, retail operations, merchandising management, or field execution roles (FMCG preferred).

Strong understanding of modern trade execution and store operations in Malaysia.

Proven experience managing third-party agencies / outsourced field teams with clear KPIs and governance.

Comfortable with KPI analysis, problem-solving, and turning messy field inputs into clear priorities.

Willingness to spend significant time in-store and on the ground to guide, learn, and resolve issues.

Highly organised, detail-oriented, and able to follow up relentlessly to ensure execution happens.

A bit more about us

Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first-hand as we scale up

Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike.

Strong backing - We are funded and backed by DSG Consumer Partners, as well as top angel investors in SE-Asia

Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.

We're committed to your growth as well offering unique learning opportunities and progression as we scale

Why Join Us

High Impact: Directly control the on-ground execution of a challenger brand in Singapore

Fast-Paced & Dynamic: Be part of an entrepreneurial, fast-growing team that moves with agility.

High Ownership: Directly plan and execute the overall merchandising strategy for the Singapore market

Career Growth Potential

In the short term to medium term, you will build robust journey plans and visit procedures for merchandising in Singapore

In the longer-term, there will be a range of opportunities across sales operations roles, including possible regional centre-of-excellence roles

Be part of a vibrant, innovative environment where you are empowered with the tools, resources, and leadership support to excel and grow. Join a purpose-driven organization that is challenging norms and influencing the health and lives of millions of women and parents in Southeast Asia.

If you're ready to make a lasting impact and be part of a brand that's changing the game, we'd love to hear from you.