Sales & Product Training Manager

About the Role

Be responsible for providing high-quality training to the sales teams of dealers, including product knowledge, sales skills, soft skills, and premium customer experience training. Through systematic courses, practical guidance, and on-site mentoring, enhance the professionalism and service capabilities of the dealer sales teams to ensure that the ZEEKR brand and customer experience remain at the leading level in the same class.

Key Responsibilities

1. Training Content Development & Implementation

Formulate and roll out training content aligned with brand strategic objectives, vehicle model attributes, and the end-to-end customer journey, covering core modules including product expertise, sales workflow protocols, test-drive standard operating procedures (SOPs), customer engagement competencies, and vehicle delivery experience optimization.

Develop specialized training programs for luxury customer experience management, encompassing high-end etiquette, standardized reception protocols, refined service touchpoints, and systematic complaint resolution methodologies.

2. Sales Competence & Product Training (Core Priority)

Deliver systematic sales skills training encompassing customer demand diagnosis, value proposition articulation, objection resolution, and high-net-worth client engagement strategies.

Elevate sales practitioners on-the-job performance via immersive role-play simulations and scenario-driven drills.

3. On-site Coaching & Sales Mentoring

Regularly visit distributors to assist in optimizing the sales process on-site, conducting store walkthroughs, and accompanying test drives.

Guide sales consultants to enhance customer experience and improve their closing skills in real situations.

4. Training Effectiveness Evaluation

Establish a salesperson competency model (Competency Model & Skill Matrix).

Measure the effectiveness of the training through tests, evaluation forms, mystery shopping, and sales data analysis.

5. Training materials production and maintenance

Compile training manuals, course materials, case libraries, test drive SOPs, and delivery SOPs.

Continuously update market information and competitor analysis materials.

6. Market Insights and Feedback

Report the dealer feedback, customer voices (VOC) and market trends to the headquarters team promptly.

Assist in optimizing product selling points, sales strategies and customer experience processes.

Requirements

1. 3-5 years of experience in sales training, automotive company training, automotive retail management, and luxury brand customer service (preferred).
2. Candidates with training experience in luxury or automotive brands will be given priority for recruitment.

Skill Requirements

1. Strong multilingual (BM/English/Mandarin) training capabilities, with clear expression.
2. Excellent teaching, communication and on-site coaching skills.
3. Familiar with high-end sales processes, consultative sales methods, and customer service standards.
4. Capable of hosting role-plays, workshops, and on-site practical coaching.
5. Proficient in PPT, Excel, data analysis and training evaluation methods.

Other qualities

1. Have a proper image and possess a high level of service awareness (Service Excellence).
2. Can adapt to the frequent work schedule of visiting dealers.
3. Have a strong sense of responsibility, strong execution ability and good learning ability.