Senior SEO Specialist
Location: Puchong, Selangor
Employment Type: Full-time
Work Arrangement: Hybrid
The Opportunity
Our client is seeking a Senior SEO Specialist with strong expertise in technical SEO, advanced analytics implementation, and complex tracking frameworks.
This is not a traditional SEO role focused solely on day-to-day optimisation or content. Instead, the role focuses on the technical and strategic side of SEO, working across complex website environments and advanced measurement implementations.
You will collaborate closely with development, marketing automation, strategy, and business development teams to help design and deliver robust SEO and tracking solutions across platforms including Kentico, WordPress, and integrated CRM environments.
This role is ideal for someone who enjoys solving complex technical challenges, building sophisticated tracking frameworks, and ensuring SEO and data strategies work seamlessly across modern marketing ecosystems.
Key Responsibilities
Technical SEO Implementation
- Lead advanced technical SEO audits for complex and enterprise-level websites.
- Design and implement technical SEO frameworks across CMS platforms such as Kentico and WordPress.
- Identify and resolve indexation, crawling, rendering, and site architecture issues.
- Implement structured data, schema markup, canonicalisation, and other technical SEO best practices.
- Support SEO during website builds, migrations, and platform transitions.
Advanced Tracking & Analytics
- Design and implement advanced tracking frameworks using Google Tag Manager, GA4, and related tools.
- Configure custom event tracking, conversion tracking, and cross-domain tracking.
- Implement and manage marketing pixels and tags across platforms such as Google Ads, Meta, LinkedIn, and others.
- Ensure accurate data capture across multiple domains, subdomains, and integrated platforms.
- Troubleshoot tracking issues and ensure reliable marketing attribution.
Technical Strategy
- Work closely with developers and technical teams to implement SEO recommendations.
- Provide guidance on SEO-friendly development practices during website development projects.
- Support integration of tracking and SEO data with CRM and marketing automation platforms.
- Contribute technical expertise to SEO strategies for complex client environments.
Business Development Support
- Support the Business Development team during pitches and proposal development by providing technical SEO expertise.
- Contribute to solution design, scoping, and effort estimation for SEO and tracking implementations.
Requirements
- 5+ years of experience in technical SEO or advanced SEO implementation, ideally within a digital agency or complex multi-site environment.
- Strong expertise in technical SEO, including crawling, indexing, site architecture, and structured data implementation.
- Advanced experience with Google Tag Manager and GA4, including implementing conversion tracking, event tracking, and marketing pixels.
- Experience working with CMS platforms such as WordPress, Kentico, or other enterprise CMS environments.
- Ability to collaborate effectively with developers and cross-functional teams to implement technical solutions.
- Strong analytical and problem-solving skills, with the ability to translate technical insights into actionable recommendations.
Culture & Work Environment
The organisation values collaboration, curiosity, and continuous improvement. Employees are encouraged to develop their skills and grow within a supportive and innovative environment.
Additional benefits may include:
- Team events and collaborative activities
- Strong focus on professional development and career growth
- Modern office environment and flexible working arrangements
Diversity & Inclusion
- The company values diverse perspectives and life experiences. Candidates with passion, curiosity, and fresh thinking are encouraged to apply, even if they do not meet every requirement listed.
